Company Description
Drive is Nine’s brand appealing to the automotive enthusiast. Working with our industry leaders you will help us achieve our vision, to shape the future of automotive in Australia by providing authoritative reviews, detailed comparisons, and innovative commerce solutions.
2025 is an exciting year to be part of the Drive Marketplace team. Drive Marketplace is on a sharp growth trajectory with a vision to become Australia’s No.2 Automotive Marketplace in Australia.
The expanding Drive Marketplace team has an ambitious, forward-thinking and highly collaborative culture, with a shared passion for the automotive industry. As the on-the-ground human faces of the Drive brand within the National Drive Dealer Network, genuine partnerships and a healthy dose of hard work and fun sit at the core of the team’s success to date.
Job Description
We are seeking a highly motivated Data and Reporting Analyst to join our growing
Product & Technology team in Sydney, NSW. Drive is an iconic Australian brand with an
average online monthly audience of 3 million. This role will play a critical part in driving
business insights, performance tracking, and product intelligence across our digital
platforms. You'll work closely with Product, Marketplace, Marketing, and Commercial
teams to surface meaningful insights that support decision-making, experimentation, and
consumer understanding.
Day to day you will:
- Design and deliver dashboards, reports, and deep-dive analysis across audience, product, content, and commercial performance.
- Build and maintain automated reporting pipelines using tools like GA4, BigQuery, Looker Studio, and Google Console.
- Translate business questions into structured analytical problems and deliver clear, actionable recommendations.
- Support A/B and multivariate testing frameworks and analyse experiment results to validate product hypotheses.
- Collaborate with stakeholders to define KPIs, success metrics, and data definitions to ensure consistency and alignment.
- Identify trends and anomalies in large datasets and proactively share insights with relevant teams.
- Partner with engineering and data teams to validate data quality and ensure robust tagging, tracking, and data flows.
- Document and maintain data dictionaries and reporting standards to support internal literacy and governance.
- Provide ad-hoc analysis and insights to support strategic projects, product launches, and commercial initiatives.
Qualifications
What you'll bring:
Essential Skills and Experience:
- 3+ years' experience in a data analyst or reporting analyst role, preferably within digital, e-commerce, or media.
- Mastery and proficiency in Excel and web analytics platforms such as Google Analytics.
- Strong analytical and problem-solving skills with a high attention to detail.
- Familiarity with A/B testing, statistical analysis, and experimental design.
- Excellent communication and stakeholder engagement skills, especially around data literacy and storytelling with data.
- Comfortable working in a fast-paced environment across cross-functional teams.
- Exposure to digital media, automotive, or marketplace environments.
Nice-to-Haves:
- Experience with BigQuery, SQL, Python, or R for data analysis and automation.
- Experience with AI automation analysis or reporting capabilities.
- Experience in stakeholder training or developing self-service data tools.
- No automotive experience is required, but a love for all things cars is always a
- plus.
Additional Information
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.