About Us!
We are greyhound lovers who facilitate the commercial operation of our vibrant sport of greyhound racing. GRNSW is invested at every stage of the greyhound lifecycle from breeding, racing to rehoming. GRNSW is committed to the long-term sustainability of the industry by caring for our People, Pups and Participants. GRNSW is a body corporate constituted by the Greyhound Racing Act 2017, and charged with providing strategic direction and leadership in the commercial management of the industry in NSW. In its role, GRNSW promotes the exciting racing aspect of the industry, as well as the equally important rehoming of our athletes.
About the role!
We are seeking a highly motivated and experienced Digital Marketing Manager to join our high performing team. Reporting into the Head of Marketing this role is responsible for managing the digital function of GRNSW and overseeing all digital channels and our online presence. The role is responsible for paid media and media strategy that will enhance the profile and drive revenue growth for GRNSW and GAP (Greyhounds As Pets) via online and offline channels. The Digital Marketing Manager will work closely with the Head of Marketing to develop and implement marketing campaigns to promote our brand and engage our audience.
About the responsibilities:
- Build and manage strategic relationships with stakeholders, including media and agencies, to promote transparency, enhance integrity, and support the sustainability of greyhound racing.
- Develop and execute digital marketing strategies, including SEO/SEM, paid media campaigns, and content management across all channels to maximize audience engagement, website traffic, and lead generation.
- Drive rehoming opportunities and greyhound welfare initiatives through targeted marketing, audience segmentation, and automation workflows.
- Lead the development and management of digital platforms, including CRM systems, marketing automation tools, and website performance optimization, ensuring seamless integrations.
- Provide analysis and reporting on digital marketing performance, leveraging tools to optimize campaigns, track key metrics, and ensure ROI.
- Support broader marketing strategy development, social media initiatives, and brand management to align with GRNSW and GAP objectives and drive event awareness.
About our Perks!
- Christmas holiday shutdown period for two weeks.
- 5 for 4 weeks Annual Leave initiative. Take 4 weeks AL within a year, and you receive a 5th AL week to take in the same year.
- Hybrid working and flexible work hours.
- $1000 Wellbeing payment provided at $250 per quarter for you to take care of you.
- Employee Wellbeing Platform 'Sonder' for you and your family.
- Bi-yearly company-wide events.
- Truly a great culture where we all are invested in our People, Pups and Participants!
About our Values aligning with yours!
- Integrity in practice - Demonstrates a consistent and uncompromising commitment to the highest personal, and professional standards.
- Collaboration in practice - Values the importance to consistently establish and maintain credibility, engagement, and partnerships with a broad range of people.
- Accountable in practice - Willingness to be held to account for decisions, performance, emotions, and behaviours.
- Respect in practice - Respectfully acknowledge differences and consistently accommodate various opinions in their decision-making and actions.
- Excellence in practice - motivated to deliver quality service and critique current practices with a critical lens, to seek innovative improvements with a positive and sustainable impact.
About You!
- Tertiary qualification in marketing or related field.
- Proven track record of success in digital marketing roles, with a minimum of 5 years of experience in a similar capacity.
- A background in racing, sports, entertainment or a similar industry and a curious mind.
- Superior interpersonal, team, influencing and communication skills, with a demonstrated capacity to influence stakeholders of varying backgrounds; ability to facilitate consultative stakeholder meetings and navigate often diverse and conflicting positions.
- Strong analytical skills, with the ability to interpret data and insights to drive marketing decisions.
- Proven experience in digital marketing with a focus on SEO, paid media, and marketing automation.
- Experience working across multiple brands at the same time with the ability to tailor approaches.
- Superior written communication skills, including demonstrated achievements producing high quality written content, briefs and/or publications for a variety of audiences.
- Strong experience with CRM and website management.
- Strong experience in target marketing techniques, segmentation strategies, and customer relationship management.
- Excellent organisational skills including a demonstrated ability to manage and prioritise tasks to meet stringent deadlines.
- Confident and engaging stakeholder management skills who is not afraid to share new ideas.
- High level personal ethics, integrity, respect for others and an ability to deal professionally and effectively with a diverse range of people.
How to Apply
If this sounds like you, we would love to receive your application!