Description
Digital Marketing Specialist
Ria Money Transfer is searching for a motivated Digital Marketing Specialist eager to step-up, feel heard and take ownership of our digital acquisition channels. If you bring enthusiasm, are digital savvy, and have a hunger to develop professionally, we're keen to connect with you. Join our team that combines the vigour of a start-up with the stability of a 38-year-old company, proudly part of Euronet Worldwide (NASDAQ: EEFT). In this role, you'll have significant ownership over key digital marketing initiatives across Australia & New Zealand, with pathways to grow your career alongside a committed and enthusiastic team.
About Us
As a company whose mission is to be the most progressive and inclusive money transfer business in the world, we deliver highly reliable payment services to our customers. With over 607,000 locations in 197 countries and territories, we have adopted the true identity of what it means to be multicultural and embody the idea of being global. At Ria, you will be surrounded by colleagues from Sydney to LA and everywhere in between, who are dedicated to creating an integrated omnichannel experience for our customers.
This job is perfect for you if:
- You're ready to own and drive digital marketing campaigns from conception to execution
- You're passionate about mobile app growth and user acquisition
- You have experience with platforms like Google Ads, Meta, and Apple Ads
- You're curious about AI applications in marketing and eager to learn more
- You want to have direct impact on business growth metrics
- You're analytical and enjoy making data-informed decisions
- You're looking for a role where you can truly grow and develop
Responsibilities:
- Own and execute digital acquisition campaigns across Australia & New Zealand markets, with a focus on user acquisition
- Manage day-to-day operations of performance marketing channels including search, social, and app store advertising
- Monitor campaign performance, optimize budgets, and make recommendations for improvement
- Collaborate with the broader marketing team to ensure alignment between digital initiatives and overall brand strategy
- Develop testing frameworks to continuously improve conversion rates and reduce acquisition costs
- Provide regular reporting on key performance metrics and actionable insights
- Develop and manage geo-targeted campaigns to drive traffic to retail locations, using localized messaging and offers
- Stay up-to-date with digital marketing trends and new platform features
- Test emerging digital channels and ad formats to discover new acquisition opportunities (we have a great test and learn philosophy!)
Requirements:
- 2-4 years' experience in digital marketing with hands-on campaign management experience
- Demonstrated experience with paid social, paid search, and/or app campaigns
- Understanding of marketing analytics and attribution models
- Experience with digital marketing platforms (Google Ads, Meta Ads, Apple Search Ads)
- Familiarity with analytics tools such as Google Analytics, Amplitude or similar
- Strong problem-solving skills and attention to detail
- Excellent communication skills and ability to work collaboratively
- Comfortable with exploring new platforms and adapting quickly to changing digital landscapes
- Strong understanding of mobile app marketing
Perks & Benefits:
- Career Advancement: Don't just join us—soar with us! We offer ample opportunities for internal growth and professional development.
- Prime Office Location: Enjoy the convenience of our centrally located office, putting shopping and dining at your fingertips.
- Be Part of a Global Powerhouse: You're not just joining a team, but a global leader in money transfer services. Make an impact that resonates worldwide.
- Birthday Leave: Celebrate your special day the way it's meant to be—off work! Enjoy a free day to make your birthday even sweeter.