Media & Advertising Manager

• Help young Australians to improve their long-term educational outcomes
• Based in Sydney CBD with hybrid working arrangements
• Permanent full-time position

The Smith Family is a national children’s education charity that works with children and young people experiencing poverty to overcome their circumstances and reach their full potential by providing holistic, long-term support for their education.

About the role

We are seeking a Media & Advertising Manager to support the strategic goals of The Smith Family by planning and overseeing the development and implementation of above-the-line media for the organisation’s fundraising and acquisition campaigns. Reporting to the National Manager, Campaigns and working alongside dedicated, energised, and passionate team members, you will:

• Develop annual media strategies that are integrated, audience focused and data informed, to deliver on acquisition and income targets
• Oversee the development of creative assets for campaigns, ensuring appropriate brand alignment and best practice fundraising principles
• Collaborate with cross functional stakeholders and media agencies to develop media plans for all mass marketing acquisition campaigns to optimise cost effectiveness and reach
• Undertake regular reporting and analysis to identify and leverage opportunities and mitigate risks, making data informed recommendations for ongoing improvement

About you

As well as passion for community, you will bring the following:

• 3+ years’ experience managing multi-channel media campaigns
• Experience managing agencies to deliver on time and within budget
• Demonstrated experience applying analysis and data insights to deliver continuous improvement
• Strong stakeholder management skills
• Highly numerate with a solid understanding of strategic targets, campaign results and ROI

Our benefits

Employees are at the centre of The Smith Family’s values and operations. By joining our team, you can expect to:

• Find balance; with flexible work options and opportunities to purchase additional annual leave
• Maximise your take home pay; with salary packaging, as well as opportunities to save with discounts at retailers across the country
• Fulfill your potential, with excellent career opportunities, a suite of development programs and a dedicated learning and development platform
• Feel you belong; with inclusive leave options, including paid parental, cultural and gender affirmation leave
• Thrive; with support for you and your family’s mental and physical health including a complete care and safety platform, unlimited Employee Assistance and access to a huge range of fitness facilities with Fitness Passport.

About us

The Smith Family is a national children’s education charity with a vision of a world where every child has the opportunity to change their future, no matter their circumstances. We believe that education is one of the most powerful change agents, and we work with young Australians to overcome educational inequality caused by poverty – so they can thrive now and into their futures.

Closing date: 31 July 2025

Due to the nature of this role, the successful candidate must be prepared to undertake a National Police Check and a Working with Children’s Check. We are an equal opportunity employer and are committed to principles of cultural diversity. Applications from people of Aboriginal and Torres Strait Islander descent are encouraged.