Company Description
“Hospitality is a work of Heart” at Accor and The Fragrance Group has a perfect opportunity for a Digital Marketing Executive to join our amazing team. The Portfolio consists of properties in Tasmania, Melbourne, and Western Australia including Mövenpick Hotel Hobart | Mövenpick Hotel Melbourne on Spencer | ibis Styles Hobart | Novotel Devonport | Novotel Perth Murray Street.
Join a team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.
This is a high-impact role with growth opportunities for an ambitious applicant. Make it your next move.
Join us, and become a Heartist®
Job Description
The key objective of this position is to support the execution of the Hotel’s Digital Marketing and E-commerce strategy including but not limited to content updates, Social media management, email marketing. Reporting directly to the Director of Marketing you will be responsible for supporting our hotels and restaurants, with the role based in Hobart.
You will:
- Assist in the formulation of strategies to build digital connections with consumers
- Execute and monitor our brand/s presence on social media channels including end of month reporting
- Launch online ad campaigns on digital channels to increase brand awareness
- Be actively involved in SEO & SEM efforts via Accor’s digital agencies
- In house design work as required
- Measure performance of digital marketing efforts using a variety of analytics tools
- Assist with media and social media influencer collaborations
- Assist with hotel and restaurant photo and video shoots
- Stay up to date with the latest digital trends and technologies
Qualifications
- Bachelor or tertiary qualified hospitality professional with a least 2 years’ experience in either Hotel operations or a Marketing and Communications role
- Be able to demonstrate sound understanding of digital marketing concepts, strategy and best practice
- Experience with SEO copy writing and building content on CMS such as Wordpress or AEM
- Experience with EDM systems and data segmentation
- Strong Microsoft Office skills
- Design software experience preferred – Photoshop, Acrobat Pro, InDesign
- Proficient in digital marketing tools & reporting platforms (i.e. Google Analytics, Google Tag Manager)
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong analytical skills and attention to detail
- Creative mindset with a passion for digital trends
Additional Information
In return we will offer you…
- ALL Heartist Membership - Take advantage of discounts on accommodation and food & beverage worldwide!
- Family & Friends Discounts - Available on a range of accommodation, services and events for those who mean the most to you.
- Accor Live Limitless (ALL) Loyalty Program - Earn status & reward points on your worldwide stays.
- Learn Your Way - Support your career development with access to Accor’s industry leading training platforms.
- An opportunity to be part of a fun and supportive team who love what they do!
To be success in this role, you must have rights to work for any employee in Australia. We are unable to sponsor or take over sponsorship of an employment visa.