Senior Paid Media Specialist

Company Description

Keypath Education – Ranked Best Place to Work in Australia by WRK+ (2021 – 2024)

Keypath Education is a global EdTech company partnering with leading universities to deliver online programs that address real-world social and economic challenges. We’re seeking a dynamic, commercially minded Head of Sales to lead our high-performing Admissions team, drive enrolment growth, and shape the future of the student experience.

Work Anywhere:

At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

Job Description

Are you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

Key Responsibilities:

• Overseeing junior team members and their respective portfolios.
• Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function.
• Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e., third party vendors) and facilitating the relationship with external agencies (i.e., Google /Facebook).
• Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues.
• Meet and exceed student enrolment KPI’s for managed Australian university partners.
• Create, manage, measure and optimise paid search (Google), paid social (Facebook / LinkedIn) and retargeting campaigns for Australian university partners.
• Regularly analyse, monitor and report on campaign performance from click through to enrolment.
• Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business.
• Forecast estimated lead volume and media spend to inform budgeting decisions.
• Work with Creative/Content stakeholders to develop engaging and effective creative.
• Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B, split testing etc.) testing strategy.

Qualifications

Education:

• Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)

Experience:

• Hands-on experience managing high performance PPC campaigns in a commercial environment
• Strong numerical reasoning and analytical capability
• Confident engaging with stakeholders and ability to clearly communicate technical issues
• Experience in forecasting spend and lead targets across multiple channels
• Excellent organisational and time management skills with strong attention to detail

Technical:

• Strong experience advertising with Google Ads, Facebook and LinkedIn
• Google Ads & Analytics certification
• Advanced knowledge of Excel
• Working knowledge of Google Analytics and Google Tag Manager

Additional:

• Experience in putting together a presentation and presenting
• Experience in new and emerging channels such as TikTok

Additional Information

Benefits and Rewards:

• Opportunity to work in office, hybrid or remotely
• All the necessary equipment for success.
• Internet Allowance for remote work.
• Paid Mental Health days for your well-being.
• Access to LinkedIn Learning
• Learning Labs designed to promote L&D
• Toolkits for Digital Health and Mental Health support.
• Employee led programs such as Culture Club, Team Green, Sustainability and more
• Company events and activities run in office and remotely

Why Keypath?

• Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia©).
• Global EdTech Leader: Join an industry on the rise.
• Continuous Growth: Upskill through discounted study opportunities.
• Transform the World: Contribute to upskilling and reskilling globally.
• Make an Impact: Help solve future economic and social challenges.

Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

Apply now to unlock your potential with Keypath!