SEO Specialist

SEO Specialist | Spicy Web | Frankston, Melbourne
Hybrid (3 office days: Tue, Thu, Fri)
$70–100K base + commission | Mid-Level | Client-Facing Role

Do Good Work for Good People

Spicy Web isn’t just another digital agency. Based in Frankston, they’ve quietly built a creative force known for delivering results-first digital marketing, SEO, and design. With a 15-year track record and the ethos of “Good Work for Good People”, Spicy Web partners exclusively with brands that are purpose-driven, values-aligned, and—importantly—fun to work with. Clients span both B2B and B2C sectors, including tourism, health sector training, radiology, and e-commerce. Every project is taken seriously—but never too seriously.

The business has experienced significant growth, particularly in SEO. What started with just five team members has scaled to nearly 20 across the business, with the SEO team expanding to four specialists and now hiring a fifth: a driven, technically proficient SEO pro who enjoys client interaction as much as crafting smart strategies.

The Role: More Than Just SEO

This isn’t a siloed technical role. It’s a full-spectrum SEO position where you’ll:

• Own strategy and execution across a portfolio of 10–12 clients
• Manage relationships through video and in-person meetings
• Drive meaningful outcomes through keyword research, content-led strategy, UX/CRO improvements, and technical audits

You’ll collaborate daily with designers, developers, marketers, and of course, the Head of SEO. Importantly, your contribution will be both measurable and meaningful, benefiting both the agency and your clients.

What makes this unique? The role blends SEO expertise with account management, meaning you’re not just implementing tasks, you’re guiding strategy and being recognised for the results.

Why You’ll Love Working Here

• Clear Growth Path: This is a mid-level role in a tiered SEO team (junior, mid, senior, Head of SEO). There’s structure, mentorship, and space to grow.
• Commission Structure: Beyond base salary, once your client retainers cover your cost, you earn a share of the profits.
• Hybrid Setup: Three in-office days in Frankston (Tuesday, Thursday, Friday) with flexible WFH options for the rest.
• Creative Culture: You’ll be surrounded by talented, down-to-earth marketers, designers, and developers who genuinely love what they do.
• Perks That Actually Matter:
  
  • Paid birthday leave
  • Paid parental leave
  • Free secure parking (a godsend in Frankston)
  • Regular team outings (think pickleball, pottery, or golf)
  A values-first manifesto you’ll actually believe in
  • Read it here
  Meet your potential teammates
  • Team bios
  Learn about their Give Good charity partnerships
  • Give Good

What You’ll Be Doing ~

SEO Strategy & Execution

• Build tailored strategies for each client based on research and performance goals
• Implement on-page, off-page, and content-led approaches
• Drive improvements via structured data, schema markup, and click-through optimisation

Client Communication & Reporting

• Lead client calls and in-person meetings
• Report on impact clearly and confidently
• Build trust and long-term relationships

UX, CRO, and Analytics

• Spot conversion and engagement opportunities
• Implement conversion tracking and performance measurement
• Analyse data via GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and more

Learning & Innovation

• Stay on top of Google updates and algorithm shifts
• Contribute ideas, tools, and experiments to improve outcomes

Who They’re Looking For

You're likely 2–5 years into your SEO journey, confident in strategy, communications, and technology. You love variety, learning, and working closely with purpose-driven clients. You're naturally curious and have the polish and empathy to represent the agency in meetings.
You’re also:

• Deeply familiar with SEO tools (Ahrefs, SEMrush, GA4, Screaming Frog)
• Comfortable with HTML/CSS and working across CMS platforms like Shopify, WordPress, BigCommerce
• Focused on outcomes and excited by client success
• Comfortable commuting to Frankston three days a week (ideal if you’re based in Bayside or southeast suburbs)

Interview Process Ready to Join Spicy Web?

If you’re passionate about SEO, love working with clients, and want to grow in a high-performing yet grounded agency, this role is built for you.
Apply now to take the next step in your career—at a company that values more than just rankings.

Apply now or email matt@ponyexpresstalent.com