Guzman y Gomez (GYG) is on a mission to reinvent fast food, with real ingredients, real flavour, and real storytelling. From humble beginnings in Sydney to over 200 restaurants across Australia, the US, Singapore and Japan, we’re growing fast, and our brand has never mattered more.
Job Description
At the heart of GYG’s creative engine is our in-house Creative Studio. It’s here that food, brand and content collide, and where bold, social-first stories are brought to life at speed.
The Role
We’re looking for a Videography & Content Lead to join our in-house creative team and own the development and delivery of compelling, social-first content that captures the energy, flavour, and movement of the GYG brand.
You’ll lead a talented team of videographers, photographers, and editors (4 total), bringing structure and creative direction to a fast-paced production environment. You’ll collaborate closely with the Creative, Marketing, and Social teams to turn strategy into scroll-stopping, story-led content across Australia.
You’ll need to thrive in ambiguity, be energised by creative problem-solving, and be hands-on when it matters. Whether it’s turning a last-minute idea into a viral TikTok, or directing a multi-day shoot for a hero campaign, you’ll be the calm, creative force keeping the work sharp and the wheels moving.
Key Responsibilities
- Collaborate: Work with the Design lead and Creative & Strategy Lead to bring campaigns and content to life in a way only GYG can.
- Lead and Inspire: Manage and mentor a team of 4 content creators (videographers, photographers, editors), setting a high creative bar and supporting their growth.
- Social-First Storytelling: Develop and execute content strategies that prioritise platform-native storytelling, especially across TikTok, Instagram, YouTube and paid social.
- Creative Direction: Direct shoots and edit hands-on where needed. Ensure every frame ladders up to our brand and campaign tone, bold, real, and delicious.
- Own the Content Calendar: Work alongside the Creative & Strategy lead to plan and manage production across campaigns, product launches and BAU, ensuring seamless rollout and on-time delivery across markets.
- Run the Studio: Oversee operations in our GYG Creative Studio, above our Sydney Test Kitchen, working directly with food, chefs and GYG Crew to bring ideas to life fast.
- Cross-Team Collaboration: Partner with Digital marketing, Social, Marketing and Ops to turn briefs and opportunities into content that makes an impact.
- Navigate Ambiguity: Be flexible and solution-oriented when things shift because in a fast-growing, global brand, they will.
- US Market Content: Lead content production for the US as required, including potential travel for key shoots and projects.
What You’ll Bring
- 6+ years of experience in videography, editing, and content production, with 2+ years leading creative teams.
- A strong reel/portfolio showcasing platform-first storytelling, campaign content, and dynamic food or lifestyle content.
- Deep understanding of social video formats and trends, especially short-form storytelling that cuts through.
- Advanced editing skills in Adobe Premiere Pro (After Effects, Lightroom and Photoshop a plus).
- A strong eye for food, talent, and composition, and the ability to capture real, raw, authentic moments.
- Experience managing fast-paced content pipelines with tight turnarounds.
- A calm and proactive mindset, with the ability to lead through ambiguity and last-minute change.
- Experience producing content across multiple markets, particularly AU and US.
And the perks!
- Love Ya Leave - 5 weeks annual leave
- Short Term Bonus Incentive Program - annual
- Long Term Incentive Program
- Annual GYG Gift Card
- Flexible work from home -1 day per week
- Exclusive GYG merch & uniform
- Mobile phone allowance
- Annual summits & events
- Employee referral program
- Frequent travel opportunities
- 100% in-house marketing team - creative, design, video, photography, PR, content, digital, events, sponsorship, customer service
- Great learning & development opportunities
- Training on state-of-the-art Mar/Tech platforms
- GYG Photography & Recording Studio - best-in-class equipment
Ready to join the team? Apply now to start the conversation.