APAC Customer Marketing Manager

Description

monday.com is seeking a strategic and results-driven Customer Marketing Manager to spearhead our customer loyalty, advocacy, and lifetime value initiatives across the dynamic APAC region. In this pivotal role, you will develop and execute innovative marketing programs that deepen customer engagement, foster a vibrant community of advocates, and contribute directly to monday.com's regional growth and up-market GTM strategy. If you are passionate about understanding customer needs and translating them into impactful marketing strategies within a fast-paced B2B SaaS environment, we want to hear from you.

About The Role

• Develop and execute tailored customer marketing strategies (encompassing loyalty, retention, and advocacy programs) across diverse APAC sub-regions (e.g., Southeast Asia, ANZ, India, Korea, Japan), adapting global initiatives to local market needs, competitive landscapes, and cultural nuances.
• Partner closely with APAC Sales, Partner and Regional Marketing, Product, Growth, and Customer Success teams to identify and capitalise on upselling/cross-selling opportunities, drive customer-centric Go-To-Market (GTM) strategies, and ensure a seamless customer journey.
• Build and manage a vibrant customer advocacy program for the APAC region, including the identification of customer champions, development of compelling case studies and testimonials, and facilitation of peer-to-peer engagement opportunities (e.g. community).
• Monitor, analyse, and report on customer marketing campaign performance and key metrics (e.g., retention rates, churn, LTV, advocacy engagement), using data-driven insights to optimise strategies and demonstrate ROI.
• Gather and synthesise customer feedback from various APAC markets to inform product development, service enhancements, and regional marketing approaches, acting as a key voice of the customer internally.
• Collaborate with the content marketing team to create customer-focused content tailored for different APAC audiences, including blog posts, whitepapers, webinars, and social media campaigns.
• Manage the budget for APAC customer marketing initiatives, ensuring efficient allocation of resources to achieve strategic objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5-7 years of experience in customer marketing, lifecycle marketing, or related B2B customer-facing SaaS roles, with at least 3 years of demonstrable experience focused on the APAC region.
• Proven ability to develop, execute, and measure impactful customer retention, loyalty, and advocacy programs that drive business outcomes (e.g., increased LTV, reduced churn, higher referral rates) across diverse APAC markets.
• Strong analytical skills with demonstrable experience using data to inform strategy, segment customers, and measure ROI; proficiency with CRM (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and BI/data visualisation tools (e.g., Looker, Tableau).
• Exceptional cross-cultural communication, presentation, and stakeholder management skills, with the ability to collaborate effectively with global and regional teams.
• Deep understanding of customer lifecycle management and customer journey mapping in a B2B SaaS context.
• Have led, built or helped manage a community of customers and/or a customer advisory board.
• Creative thinker with a strong attention to detail and a proactive, results-oriented mindset.

Nice-to-Haves:

• Direct experience working with the monday.com platform.
• Understanding of regional data privacy laws and compliance requirements in key APAC markets.
• Experience in managing and mentoring junior team members or leading project-based teams.

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Our Team

Position Type

Internal requirements