Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.
About the role
As the Audience Intelligence Manager at Mamamia, you will play a pivotal role in leading research and generating insights that reflect the thoughts, behaviors, and interests of women today. This dynamic position focuses on qualitative data while being supported by quantitative analysis. You will drive audience insight programs and research partnerships that inform our commercial strategies, marketing initiatives, and content ideation, helping to solidify Mamamia's status as the leading voice for women in Australia. Your work will directly impact our understanding of our audience's shifting needs and motivations, empowering our teams to make informed decisions that resonate with our community.
Here's some of the stuff you can expect to be doing if you join us:
- Lead audience analytic programs to identify emerging trends and needs among women.
- Deliver strategic insight reports that shape audience acquisition and engagement initiatives.
- Own Mamamia's audience research pipeline, including survey design and thematic analysis.
- Support content teams with ongoing insight generation across various channels.
- Drive commercial uplift studies and support pre- and post-campaign evaluations.
- Represent the research function internally and externally, fostering collaboration.
- Oversee development and distribution of insight summaries and dashboards.
- Provide mentorship and support to team members for continuous growth.
Now, a bit about you
- A team player who communicates effectively and embraces feedback with openness and respect.
- Proven experience in audience research, marketing analytics, or insights with 5+ years in the field.
- Strong quantitative research background, adept at managing end-to-end research processes.
- Proficient with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, and Google Analytics.
- Skilled at translating complex data into compelling narratives that influence decision-making.
- Demonstrated ability to lead teams and collaborate across multiple departments.
- Passionate about women's media and committed to driving growth through audience intelligence.
Life at Mamamia
We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.
We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.
The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.
We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.
As well as being a meaningful and dynamic place to work, Mamamia offers:
- Flexible working conditions (Hybrid working model)
- A day off to celebrate your birthday
- Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
- Paid parental leave
- Enjoy paid volunteer leave to support RizeUp, our charity partner.
- The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
- Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
- Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed
Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to [email protected]
