Content & Campaign Specialist

Changing Lives, Transforming Careers

At Amplifon, we're more than a company. As the Global Leader in hearing care, we combine cutting-edge solutions with a personal touch to create unforgettable experiences for our customers.

With a shared vision to empower people and push boundaries, we thrive in a culture built on care, collaboration, and impact. Here, your work fuels innovation, growth, and a purpose that resonates far beyond the ordinary.

Join us and shape a future where sound connects, inspires, and transforms lives.

Life at Amplifon:

Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career.

Here, you'll find all the support, tools, and opportunities you need to grow, whether it's through our top-class development programs or by taking on projects in other parts of the world. And your colleagues will be there to motivate and inspire you every step of the way.

Role Overview

Reporting to the Head of Brand, Media and Digital as the Content & Campaign Specialist, you will be responsible for planning, developing, and executing content for monthly marketing campaigns delivered through CRM (email, SMS, direct mail) and digital channels (web and social media). With a strong focus on campaign execution and commercial impact, you will ensure content is clear, engaging, and tailored to drive lead generation, conversion, and customer retention. Working cross-functionally with internal teams and external agencies, you'll adapt global assets to local needs, maintain brand consistency, and support strategic partnerships that extend our reach. This is a hands-on, fast-paced role ideal for someone who thrives on creating customer-first content that delivers measurable results.

Key Responsibilities Content Planning & Development (20%)

• Plan and produce content calendars aligned with monthly campaign and offer themes, with a focus on driving customer acquisition and retention.
• Create and adapt content for CRM (email, SMS, direct mail) and digital channels (web updates, social posts, landing pages) that supports measurable business outcomes.
• Ensure all messaging is aligned with brand voice and CRM customer segments.

• Support end-to-end content delivery for monthly and seasonal campaigns.
• Coordinate with CRM and digital teams to ensure timely distribution across channels.
• Tailor global toolkits and creative to suit local market needs via creative agency.

• Use campaign performance insights from CRM and Digital teams to guide content improvements that directly impact lead generation, conversion rates, and retention.
• Recommend adjustments to copy or content formats to boost engagement and commercial effectiveness.
• Track content performance metrics in partnership with CRM and Digital teams to evaluate impact on business KPIs.

• Align content across the customer journey - from lead generation to aftercare.
• Identify gaps in messaging and develop content to support conversion and retention.
  Ensure educational and support materials reflect customer questions and expectations.
• Identify and support partnership opportunities that can enhance customer reach with co-branded messaging, or community engagement through aligned campaign themes. This may include collaborating with pharmacies, hearing health organizations, community group or commercial partners (Bupa and future opportunity).

• Work closely with CRM, Brand, Trade Marketing, and Digital teams.
• Coordinate with external creative and production agencies where required.

• 5-7 years in content marketing, campaign execution, or lifecycle marketing roles.
• Excellent copywriting skills for email, SMS, social media, and web.
• Experience managing monthly marketing calendars and content pipelines.
• Strong project management and cross-functional collaboration abilities.
• Familiarity with CRM and CMS platforms; experience in healthcare or regulated industries is advantageous.

Putting People First

One of the ways we amplify careers is by helping our people achieve their full potential. We do so by providing constant constructive feedback and training opportunities that empower our people to excel.

In addition, if you're ready to put in the hard work, we'll make sure your dedication and achievements are recognised.

Ready to take the next step in your career? Amplify your purpose with Amplifon!

As an employer that embraces Equal Opportunity and promotes inclusion and diversity, we encourage people of all ages and backgrounds to apply.