CRM & Email Marketing Manager

WHO WE ARE  

Known best as the 'Undisputed King of Trainers', JD Sports reigns supreme as one of the biggest and best global Sports Fashion brands across footwear and apparel.  

Founded in 1981 in Greater Manchester UK, JD Group has achieved remarkable growth through rapid global expansion, now standing as the leading global sports fashion retailer. With over 3,400 stores worldwide, we strive to inspire the emerging generation through a captivating connection to the universal culture of Sport, Music, and Fashion.  

In 2017, JD Sports first launched within the Australian market and has since expanded to 60+ stores across all Australian states and New Zealand, with plans for continued future growth. Our mission is to offer unparalleled service and style to all our customers.  

Working at JD Sports is a state of mind, an attitude and way of challenging the norm. We do not conform; we create our own path and are elite within our field. And now, we’re seeking talented and passionate individuals to join our team. 

THE ROLE 

The CRM & Email Marketing Manager plays a critical role in shaping JD Sports’ customer engagement strategy across Australia, New Zealand, and the wider APAC region, driving personalised, high-impact communications across email and app.

You’ll lead CRM campaigns that drive retention, engagement, and conversion, turning insights into action across key touchpoints. By working closely with digital and cross-functional teams, you’ll shape data-led strategies, optimise lifecycle journeys, and ensure messaging is always sharp, relevant, and performance driven.

This role is perfect for someone who thrives in fast-paced environments and is passionate about building meaningful, measurable customer experiences.

Reporting into the Head of Digital Trade ANZ, this role is responsible for, but not limited to: 

• Lead the CRM strategy and execution across ANZ and broader APAC markets, working closely with the trading team to develop market-specific initiatives that align with commercial priorities and deliver a cohesive customer experience
• Plan, deploy, and manage email marketing campaigns including weekly sends, automated journeys, and strategic campaigns that contribute to session, revenue, and conversion targets
• Manage database health to maintain strong deliverability and IP reputation, ensuring timely action on any required improvements
• Drive database growth by executing strategies that attract, engage, and retain customers in line with target metrics
• Maintain a detailed understanding of the JD Sports customer lifecycle
• Develop and implement a test-and-learn strategy to optimise communications across all channels and customer lifecycle stages, with a focus on growth and retention
• Define, propose, and execute segmented and promotional email and app communication plans aligned with broader campaign messaging
• Lead the implementation of new CRM tools and processes to enhance performance and efficiency
• Continuously analyse CRM performance to inform decision-making and benchmark against market competitors and best-in-class practices
• Stay up to date with emerging trends, tools, and JD internal initiatives to inform and evolve CRM strategies
• Collaborate with key stakeholders to build and maintain growth and retention strategies across owned, paid, and emerging channels
• Work closely with the Customer Experience team to ensure CRM messaging aligns with customer service insights, post-purchase experiences, and customer feedback
• Ensure consistent use of brand tone and customer segmentation across email and app communications for both BAU and campaign initiatives
• Maintain a CRM content calendar that integrates with the broader digital marketing and trade calendar to ensure coordinated, timely messaging
• Provide performance insights and strategic recommendations to digital, performance marketing, and trade teams to support acquisition, conversion, and retention goals
• Monitor compliance with regulatory requirements for email and app communications, including data privacy, unsubscribe processes, and user consent

WHAT WE’RE LOOKING FOR? 

• 2-3 years’ experience in a similar role within Retail or like industry
• Experience of working within an app platform is preferred, but not essential
• Tertiary Qualifications in relevant field of study highly advantageous
• A strong understanding of the Australian & New Zealand digital market
• Proven understanding in customer service or consumer experience is preferred
• Proficient in Microsoft Excel
• Proven CRM platform experience
• Strong understanding of analytics platforms such as GA4, and PBI

WHAT’S IN IT FOR YOU? 

• Birthday leave 
• Competitive Salary 
• One month paid parental leave 
• Referral bonus scheme 
• Training and development to evolve and shape your career  
• Opportunity to progress across all areas of the business including Retail, Support Office and our Distribution Centre  
• Treat yourself with our attractive staff discount! This can also be used for friends and family  
• Access to our Employee Assistance Program & Mental Health champions 

We are passionate about connecting with driven and skilled individuals who are invested in their development, so that together we can evolve our brand's success, alongside evolving your career.  

JD values diversity and inclusion and champions a culture where everyone feels, valued, included, and celebrated.  

What are you waiting for? Apply today and kick start your JD Sports Journey. 

Please note, by applying for this role, you consent to us completing a Work Rights check to verify your working rights where required.