About Alt. Hospitality Group
Alt. Hospitality Group is one of NSW’s most progressive multi-venue hospitality operators. Evolving from Club Central’s 60-year community legacy, we now manage:
- Club Central Hurstville – 124-room Travelodge, Above 8 rooftop bar & 600-seat Alt. Events Centre
- Club Central Menai – Contemporary dining, entertainment and functions in the Sutherland Shire
- Georges River 16ft Sailing Club – Bayside events & waterfront dining
- Mountain Heritage Hotel and Falls Mountain Retreat – 4.5-star Blue Mountains accommodation and conference venues
Across these assets, Alt. Events delivered over 780 functions for 47,000 guests last year, contributing to $68 million in group revenue. We’re now entering our next phase of growth and are seeking a Group Sales Manager to lead and inspire our sales function—shifting beyond transactional success to a culture grounded in strong relationships, purpose, and shared wins.
The Opportunity
Reporting to the Chief Commercial Officer, you will:
- Lead and develop a high-performing sales team across events, MICE, corporate, weddings and accommodation, with a strong emphasis on coaching, collaboration and continuous development.
- Create a sales culture that thrives on trust, relationships and results—one that uplifts both internal teams and external client experiences.
- Design and implement a groupwide sales strategy that unites all facets of our offering: events, accommodation, F&B and loyalty, ensuring seamless integration across venues.
- Champion proactive engagement—coaching venue managers and frontline teams in relational selling, strategic partnerships and CRM best practice.
- Own the revenue cycle, including forecasting, KPI development, pricing, contracting and post-event analysis, while bringing your team on the journey.
- Grow our presence in the Sydney and Blue Mountains markets by building genuine partnerships with corporates, PCOs, DMCs, wedding planners and tourism bodies.
- Leverage technology and data insights to inform decisions, refine strategies and provide clear reporting to the Executive team.
About You
We’re looking for a people-first sales leader who brings equal parts strategy, heart and hustle.
Essential:
- 5+ years of senior sales leadership experience in hospitality, events or hotels
- A demonstrated ability to develop a supportive, accountable and values-led sales team culture
- Proven track record of exceeding event or MICE sales targets
- Strong interpersonal and coaching skills – you enjoy building others up and leading by example
- Strategic mindset with the ability to translate insights into action
- Comfortable with CRM tools, data reporting, and presenting to executives
Desirable:
- Familiarity with iVvy or similar event/venue management systems
- Exposure to revenue management and dynamic pricing
- Existing networks within the NSW corporate or events market
- Tertiary qualifications in Business, Hospitality or related disciplines
Why Join Alt?
- Diverse Venues, Distinctive Work – From rooftop bars to heritage hotels, no two days are the same
- Purpose-Driven Impact – Your success directly funds community initiatives and club improvements
- Leadership Support – Work with an executive team that values people and empowers innovation
- Attractive Package – Competitive base salary, car allowance, short-term incentives and club benefits
How to Apply
Applications close 5p.m. AEST, Friday 18 July 2025. Applications will be reviewed upon receipt—early submission is encouraged.
Take an Alt. view of hospitality. Lead with purpose. Inspire your team. Shape the future of events and sales excellence.
