Job Description
- Hybrid opportunity 3 days in office
- Sydney Create your best future and join Westpac as Marketing Manager
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What’s the role:
We’re seeking a dynamic Marketing Manager to lead and execute strategic marketing campaigns that align with our commercial objectives. In this role, you’ll collaborate with cross functional stakeholders to shape annual planning and deliver multi channel initiatives that enhance customer engagement across diverse segments and brands. You’ll be responsible for mapping the customer journey, preparing strategic briefs aligned with go to market plans, and driving execution across digital and traditional channels. Post-launch, you’ll continuously optimise campaigns and report on performance to ensure alignment with business goals.
What do I need?
- Understand customer needs by working closely with Commercial strategy and insights & analytics
- Understand the competitor landscape, cultural trends, customer insights and company dynamics that could inform strategic marketing approach
- Understand full funnel metrics and how to execute through the line including strong strategy and creative experience to write and assess marketing briefs; and deliver across multiple channels (including customer marketing)
- Work with stakeholders across key business areas to understand priorities, performance, capability launches and new product development
- Monitor and regularly report on portfolio performance identify opportunities to optimise in-flight performance to ensure delivery against targets
Why join us?
We’re obsessed with becoming our customers' #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return, we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that:
- Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates!
- Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
- Tailored learning and development opportunities to help your grow your career within the bank.
- Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives.
Create your future today
To get started, simply click on the APPLY or APPLY NOW button
We’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.
If you need any adjustments during the recruitment process, you can find out more information and additional contact details by visiting the "People with Disability and/or needing Accessibility Requirements" page on our website .
