About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you’ll do
We're seeking a savvy, Performance Marketing Manager to significantly accelerate our customer acquisition efforts and scale Airwallex across Australia and New Zealand. You are strategic and experienced at leading ad accounts, while also still enjoying getting your hands dirty on the tools - be it analysing performance trends, writing ad copy or briefing in new creative. This is a truly career-defining opportunity to drive major impact in one of Australia’s fastest growing tech companies. You'll work closely with our marketing, commercial and strategy teams, becoming instrumental in our growth by strategically managing and optimising our digital ad investment.
You will join the Airwallex Marketing team during a critical period of rapid growth. We are building a team that enables both global consistency in process, tooling, and methodology, alongside local flexibility and speed in execution. This is a prime opportunity to join Australia's second-largest unicorn, after Canva, and the only startup other than Canva to have been invested in by all three of Australia's big VC funds. You'll play a pivotal role in shaping the next phase of Airwallex’s trajectory.
This role is based in Sydney.
Responsibilities:
Develop a comprehensive B2B Growth Marketing strategy across all channels (incl online and offline) to acquire and retain customers.
Accelerate performance marketing - work with the global marketing team to plan and execute online performance campaigns including across SEM, paid social, display, as well as ABM advertising.
Drive continuous testing and iteration across all performance marketing initiatives, including A/B testing ad creative, landing pages, and audience targeting to maximise ROI.
Unpack and optimise "thumb-stopping" digital performance creative, working closely with design and content teams to develop high-performing assets that capture attention and drive conversions.
Analyse performance rigorously, identifying trends, insights, and opportunities for optimisation. Proactively iterate based on early findings and ongoing data analysis.
Utilise data to inform strategy and execution, with strong skills in data extraction and manipulation using tools like SQL and deep analytical capabilities within platforms like Looker.
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
A bachelor's degree
6+ years of hands-on experience in performance marketing (preferably at a high-growth scale-up business), with a proven track record of optimising campaigns towards net customer growth and customer lifetime value (LTV).
Deep expertise in managing and optimising digital ad campaigns across SEM, Meta, and LinkedIn, with a strong understanding of their respective platforms, targeting capabilities, and best practices.
A customer-first approach that allows you to tailor campaigns and communications to specific audience segments and profiles.
The ability to dive deep into data to generate actionable insights, while also maintaining a strategic, high-level perspective.
A results-driven mindset with a hunger to find creative solutions to problems and deliver measurable impact.
Familiarity with digesting, synthesising, and communicating complex information in an easy-to-understand way – whether internally or to potential customers.
Preferred qualifications:
Prior experience within a high-growth, scale-up business
Prior experience with managing large scale budgets independently
Prior experience working with creative agencies and external partners
Proficiency in SQL for data extraction and analysis, and strong experience with business intelligence tools such as Looker.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
