Marketing Manager – ANZ
Location: Remote-based in Australia or New Zealand, with occasional travel across the region
Hours: Full-time (37.5 hours per week)
Reporting to: Senior Marketing Manager – ANZ
Purpose of the Role
As Marketing Manager – ANZ, you’ll lead the strategy and execution of integrated marketing initiatives that drive awareness, customer engagement, and revenue growth across Australia and New Zealand. Blending creativity with commercial focus, your remit spans full-funnel marketing campaigns, sales enablement, events, and digital performance.
You’ll be the go-to partner for the regional sales team — developing impactful campaigns, crafting high-quality marketing resources, and delivering events that build our brand and deepen relationships with educators and students. You’ll work collaboratively with cross-functional teams to ensure everything we do is insight-driven, locally relevant, and aligned with business priorities.
This is an exciting opportunity for a hands-on marketer who enjoys variety, thrives on delivering results, and wants to shape how we grow in ANZ.
Key Responsibilities
Campaigns & Digital Marketing (50% of role)
Plan and execute integrated, full-funnel B2B and B2C campaigns aligned to commercial goals and customer needs.
Develop and deliver targeted Account-Based Marketing (ABM) initiatives in collaboration with the sales team.
Work with our Centres of Excellence to drive paid digital regionally focused activity across PPC, SEO, paid social, and email — continually optimizing for impact and ROI to drive online conversions.
Track and report on campaign performance and use data-driven insight to iterate and improve future marketing activities.
Act as a key regional marketing performance contact, collaborating to align across central functions, Centres of Excellence and local sales teams to keep them abreast of performance metrics
Develop data-based campaigns and content that connects with educators and students across the entire learner journey, with specific messaging tailored to the different points in the marketing funnel.
Localise global messaging to ensure it resonates within the ANZ educational landscape and maintains a customer focus.
Partner closely with regional sales, product and global marketing teams to ensure seamless campaign execution and alignment
Campaigns Reporting & Optimisation (20% of role)
Track marketing and event performance metrics, using data to inform decisions and improve future efforts.
Report regularly on KPIs to stakeholders, highlighting progress and opportunities.
Internal Sales Enablement (20% of role)
Create, localise and maintain compelling sales materials including toolkits, decks, case studies, and product overviews.
Localize global assets and ensure all sales enablement resources reflect the voice of the customer and are tailored to the regional context.
Support key account strategies with tailored content, resources, and messaging.
Act as the regional marketing point of contact – championing customer needs, market trends and local insights ensuring that they help drive the campaigns and the direction of all sales enablement
Events & Sponsorships (10% of role)
Lead the planning and execution of webinars, conferences, sponsorships, and customer-facing events in ANZ.
Ensure every event reinforces brand visibility, delivers value to attendees, and supports commercial outcomes.
Coordinate logistics, comms, and post-event follow-up, working cross-functionally to maximize impact.
Skills & Competencies
Proven experience in integrated marketing, campaign delivery, and sales enablement.
Proven experience in digital performance marketing and Account Based Marketing
Excellent copywriting and communication skills — able to tell compelling stories that drive action.
Strong event planning and project management capabilities.
Collaborative and customer-focused, with experience working cross-functionally in a matrixed environment.
Data-driven with strong analytical skills and attention to detail.
Background in education or interest in the sector.
Qualifications
Degree-level education in Marketing, Communications, or related field (or equivalent experience).
Professional marketing qualification desirable
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].
Job: Marketing
Job Family: GO\TO\MARKET
Organization: Higher Education
Schedule: FULL\_TIME
Workplace Type: Remote
Req ID: 20535
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