We are looking for a Product Marketing Manager to work closely with the Head of Marketing and other key internal stakeholders to manage business-critical marketing projects and execute all brand, marketing, and communication initiatives. This position is responsible for leading an engaged team of marketers, working collaboratively with Centre staff and CSO departments to achieve our enquiry and retention targets.
About the role:
You will be responsible for:
- Delivering quarterly marketing campaign plans to Operations and relative business units and overseeing local area marketing activities, events, and other business initiatives.
- Utilising business reporting data to forecast and achieve enquiry and tour targets.
- Partnering with external media providers to ensure timely delivery and execution of campaigns
- Planning, monitoring and completing administrative tasks associated with department budget.
- Providing operations team with relevant competitor analysis, customer research, training, support and execution of customised marketing collateral and strategies.
- Developing / streamlining cross-brand marketing and centre presentation collateral / resources
- Project managing video and photography for projects and campaigns and branding and re-branding project execution across brands
- With team support, executing all communication elements required for core brand strategy across multiple channels including website, social and traditional.
- Planning, producing and coordinating team support for paid and organic content, graphic design to withhold the integrity of the overall brand
- Developing a customer retention plan and report on outcomes as they are achieved and executing internal and/or external key branding /business communication
About You:
- Relevant tertiary qualifications in marketing, media, journalism and/or communications.
- Right to work within Australia.
- Availability to participate in some out of hours work activities as required.
- Minimum 8-10 years’ experience in direct marketing and communication roles
- Minimum 2-3 years’ experience in leadership role
- Experience in executing a vision and developing and implementing marketing and communication plans
- Experience working in a complex, fast-paced Organisation
- Strategic planning experience and ability to adapt and thrive
Benefits:
- Attractive salary package
- Stunning Brisbane CBD office
- Flexible working arrangements
- 50% discount on childcare gap fees
- Free gym membership
- Wellness benefits with partners TELUS Health, Bupa insurance benefit, and discounts at over 100 retailers.
- A professional culture and supportive work environment
Why work for Affinity?
Affinity Education Group (AEG) is a leading early education and childcare provider, currently operating more than 230 centres across Australia, and over 6,000 staff. Our goal is to instill a lifelong love of learning in every child who attends our centres in their first five years. We believe all our employees contribute to creating a sense of belonging through cooperation, teamwork, and winning attitudes. In addition, we’re dedicated to providing a safe environment for our families, employees, and communities through our professionalism and respect for one another.
Who we are:
We offer a professional yet fun environment when interacting with our families, communities, and employees, through living our Affinity Values – Creating Shining Stars, Deliver Outstanding Professionalism, Being Completely Connected, Going Above and Beyond, Living the Team Spirit and Having Serious Fun!
Permanent Full-time position, Monday to Friday, 38 hours per week, based in Brisbane (CBD).
At Affinity, we are dedicated to fostering an inclusive and diverse workplace where every individual is treated with respect and dignity. We believe that diversity enhances our ability to serve the children, families, and communities we support. Our Safety Commitment prioritises the safety, rights, and wellbeing of children, as well as the rights and responsibilities of our employees and their families.
