Regional Marketing Manager

COMPANY OVERVIEW

We believe in Excellence, Integrity, Agility, Rigor and Fearlessness. To consistently deliver on our promise of “Better care. Better life”, these five core values form the bedrock of our identity, culture and success. They give us a common purpose and we all collectively understand them, work towards them and live by them every day.

2San is a global diagnostics company who transforms the future of healthcare by delivering innovative home-testing, diagnostic solutions, that empower individuals to take control of their health and wellness, when and where they choose. We’ve grown rapidly into an industry ‘disruptor’ in our own right by championing innovative products and solutions that seek to deliver better care, better life. We advocate for the movement that empowers people to own their own health and make informed decisions about it.

As a partner of choice, 2San’s client-base has spans government institutions worldwide, at central and region/state levels, the private healthcare sector, and some of the largest private sector corporations on the global stage: MacDonald’s, Costco, Amazon, Walmart, Rolls Royce and the Woolworths Group, to name but a few. We have ambitious plans for our future and as a valued member of our team, we look to you to share in, and embody, our vision – to make our journey your journey. We’re invested in you and dedicated to fostering a vibrant culture that develops your skills, nurtures your potential, and stimulates your professional growth for a lasting career with us.

This position description will not remain static as you will be empowered to map out your own trajectory and showcase your abilities to reach your full potential and thrive.

ROLE OVERVIEW

As a Regional Marketing Manager, you will ensure smooth execution of trade and retail initiatives across Australia and New Zealand, while ensuring adherence to 2San Global Brand Standards.

As a brand champion, you will ensure consistency of 2San branding and messaging in region. Supporting global sales enablement, you will develop sales tools, manage campaigns and execute strategic programs through pharmacy and retail channels.

You will work closely with internal cross-functional teams supporting projects and programs with wholesalers, banner groups and within emerging distribution channels to execute high-impact campaigns, in-store activations, and promotions; capture analytics and provide actionable insight recommendations for program improvements.

KEY ACCOUNTABILITIES/ RESPONSIBILITIES

Trade & Wholesaler Marketing

• Coordinate monthly deals, banners, EDMs, and campaign calendars
• Utilizing existing branded assets, create sell sheets, FAQs, training materials, and product launch content in support of specific program activations
• Support sales teams with compelling tools to drive in-store execution

Retail & Campaign Management

• Deliver seasonal and yearly campaigns with strong messaging and visual assets
• Manage consumer facing marketing materials: POS, website banners, catalogues, and social content
• Align promotions with marketing plans across banners

Brand Partnerships & Above-the-Line

• Support ATL activities as directed: shopping centres, radio, billboards, digital
• In collaboration with Global Marketing, align and organise events and sponsorships including conferences and TV campaigns
• Coordinate brand ambassadors, charities, and strategic partners
• Utilizing sales inputs, market data and competitive analysis, develop customer-facing presentations; create internal reporting and presentations as required

In-Store Execution & Training

• Partnering with Sales team, coordinate roll out of planograms, POS, shelf callouts, FSDUs, counter units, and pricing strips
• Partnering with Brand Manager, develop on-brand customer facing brochures, FAQ sheets, and training videos for store staff

KEY SKILLS AND EXPERIENCE

• 4+ years in B2B marketing, preferably in FMCG or pharmacy channels
• Experience working within a regulated product environment
• Demonstrated experience developing marketing programs with channels or partners
• Forward-thinking, recognizes opportunities and implements improvements whenever possible
• Ability to travel and attend key meetings as required (ex. Customer meeting or Trade Event)
• Excellent communication skills written and verbal, ability to create content as needed from presentations and sales materials to driving on-brand consumer messaging
• This position is office based, and this individual will be expected to work in office
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously

Desired but not Required

• BA/BS Sales or Marketing
• Experience with medical device products
• Experience working with global team members
• Previous experience with task management software platforms and syndicated data
• Previous experience partnering with external stakeholders on activations

PERSON SPECIFICATION

Technical Expertise

Special Aptitudes

• Proficient in the use of the MS Office suite
• Experience within a fast-paced and high energy environment
• An aptitude for executing business improvement initiatives
• Experience troubleshooting problems and providing recommendations on overcoming challenges
• Ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround
• Able to maintain a high level of integrity and discretion in handling confidential information
• Excellent judgment is essential.
• Ability to switch gears at a moment’s notice
  
• High-impact communication skills with the ability to influence
• Ability to nurture collaborative relations
• Relentless focus on stakeholder needs and service excellence
• Ability to work under pressure with a positive “can do” attitude
• Superb time management, analytical, decision-making, and problem-solving skills

The above are the primary experiences, skills and competencies that the job holder will be required to demonstrate and to cultivate over time. We expect that individuals will join us with the essential foundations and have a passion to develop and grow their career journey with us.

Additional Information about this position:

• This position has a 3-6-9 month review period.
• This position reports to the Global Marketing Director with dotted line oversight of AU Regional Sales Manager
• You may be asked to share a sample presentation to demonstrate skill and strategic thinking.