Summerland Farm, one of Australia’s leading social enterprises and a business of Aruma Services, is seeking an experienced and Retail Lead. You will lead the strategy, performance and evolution of a diverse retail portfolio, including our Farm Shop, Cafe, Nursery and online store. You'll work as part of the Hospitality & Tourism leadership team, with direct influence over buying, merchandising, staffing and the customer journey across all channels. You'll have input into strategic planning and work closely with peers across hospitality, visitor experience and marketing
Located in stunning Alstonville, Summerland Farm is evolving into a premier agritourism destination. This is your chance to join a values-led organisation with a commercial edge and help shape the next phase of our growth story.
About The Role
Reporting to the Hospitality & Tourism Operations Manager, you will:
- Lead, inspire and develop a diverse team of around 40 staff, including casuals, juniors and supported employees, building a high-performing and inclusive culture, with a formal induction and orientation process.
- Drive growth by identifying opportunities to improve retail performance, enhance product presentation and elevate the customer journey.
- Take the lead in preparing for new retail concepts and business units to launch in 2026
- Help position Summerland Farm as a must-visit Northern Rivers destination.
What You'll Bring
- Proven experience in multi-channel or destination-based retail, ideally with e-commerce and sound merchandising skills.
- Commercial acumen with a track record of improving sales performance and operational efficiency.
- A people-first leadership style with a focus on team development, coaching and accountability
- A proactive, adaptable mindset and an eye for detail.
- A commitment to delivering excellent commercial outcomes in a purpose-led organisation that values people, place and community.
Why Join Us?
- Be part of an ambitious growth phase with real opportunity to shape retail strategy
- Work in one of the most beautiful destinations in the Northern Rivers
- Lead with purpose in a dynamic environment where meaningful outcomes matter
Benefits of working with Aruma!
- Salary Packaging: Increase your take-home pay. Access to NFP salary packaging up to $15,900 for living expenses and additional $2,650 for meal and entertainment expenses each year tax free. Salary Packaging Calculator | Accesspay
- Continuous Learning Opportunities: Work alongside industry-leading professionals who are dedicated to helping you excel and advance your career.
- Work-Life Balance: Enjoy the freedom that fits your lifestyle, with options that put you in control.
- Supportive Team Environment: Focus on what you do best, with strong operational support behind you every step of the way.
- Incredible Perks: From professional development, Fitness Passport and confidential counselling through our Employee Assistance Program, we take care of our team.
- A Culture Like No Other: Be part of a vibrant, positive work environment filled with a strong sense of community.
- Call to Action: Join Aruma, where your career journey and well-being are our top priorities.
About Us
Summerland Farm, one of Australia’s leading social enterprises and a business of Aruma Services, is seeking an experienced and Retail Lead. You will lead the strategy, performance and evolution of a diverse retail portfolio, including our Farm Shop, Cafe, Nursery and online store. You'll work as part of the Hospitality & Tourism leadership team, with direct influence over buying, merchandising, staffing and the customer journey across all channels. You'll have input into strategic planning and work closely with peers across hospitality, visitor experience and marketing Summerland Farm - The Heart of the Hinterland
Only applicants with the right to work in Australia will be considered. Shortlisted applications will be required to undergo pre-employment probity checks. We will be actively shortlisting during the advertising period and reserve the right to close this advert prior to the advertised date.
If you’re ready to lead retail with heart, drive growth and be part of something exciting, apply now.
Please contact [email protected] if you require further information.