Company Description
At Accor, we place people at the heart of everything we do. When you work in hospitality, you work with your heart first.
A 292-room Resort, spanning over 3.5 hectares of manicured gardens with significant food & beverage operations, two pools and extensive conference facilities, Mercure Gold Coast Resort is an oasis located amongst expansive gardens on the Gold Coast. Reporting directly to the General Manager, this is an exciting opportunity to lead a well-established, high performing and driven Sales & Marketing team, whilst working collaboratively with the rest of the Resort’s leadership team.
Job Description
- Lead and manage the Sales & Marketing Department to maximise market position of the Resort on an ongoing basis ensuring the utilisation of sales resources.
- Establish and maintain the commercial strategy of the Resort to secure business, events and groups to maximise business opportunities within this sector ensuring best practice has been implemented to produce superior results on a daily basis.
- Be part of the Resort’s ongoing evolution journey, working closely with other members of the senior leadership team to help establish visibility and identity the property within market.
- Planning and overseeing Resort advertising and promotional activities, including integrated online and offline channels
- Key influencer of Food and Beverage Outlet performance to drive and implement tactics to increase profitability (F&B) in line with hotel budget and market expectation.
- Collaborate with Revenue Management, Food & Beverage and Front Office teams to ensure product offering and service is at the optimum level.
- Develop close relationships with other Accor properties, suppliers and contractors, and all conference and event clients, past, present and future.
- Secure Conference and Incentive, Corporate, Leisure, Sport and inbound clients in agreed markets for the Resort incorporating an online strategy
- Be a key driver of Accor’s loyalty program, ALL – Accor Live Limitless.
Please note that consideration to Director of Sales & Marketing may be available for the right candidate
Qualifications
- Minimum 5+ years of Senior Sales & Marketing experience with a strong understanding of online distribution, e-commerce and digital marketing.
- Strong knowledge of local businesses and emerging industry trends.
- Experience managing costs, hitting budgets and monitoring reports & plans.
- Experience with driving comprehensive marketing strategies and setting clear goals.
- Ability to combine commercial acumen with artistic flair to maximise opportunities.
- An ability to understand and navigate complex stakeholder environments.
- Demonstrated ability to coach, mentor, develop, lead and inspire teams.
- Good interpersonal skills with ability to communicate with all levels of team members.
- Strong attention to detail, excellent verbal and written communication.
- Experience using Opera PMS/Cloud & Opera Sales & Catering operating systems highly regarded.
Additional Information
- Competitive Market Salary + Superannuation,
- Work as part of a highly motivated and skilled Resort team, within a 292-room resort which spans over 3.5 hectares of manicured gardens,
- Endless opportunities to build your skills and expertise to help reach your career potential and personal goals, supported by the Accor Academy and extensive Learning Management Systems such as Learn Your Way and Typsy,
- Employee benefits within the exclusive ALL Heartist Program, with worldwide discounts on accommodation and food & beverage, and Family & Friends discounts for those who mean the most to you,
- Internal recognition events such as tenure milestones,
- Employee Assistance Program,
- Daily meals provided on shift and free car parking.
And most excitingly, this a great opportunity to be part of a dynamic and fun Resort environment with a supportive team and a proven history of developing their people. This is a fantastic opening for someone who loves the endless opportunities within the world of Hotel and Resorts and who is looking to expand their knowledge.
