Senior Email Marketing Specialist

Company Description

Hi. We’re OFX, a global provider of online international payment and money management services. Our journey is one of exciting growth and transformation, revolutionizing how businesses and individuals move and manage money globally. We're evolving into a global payment solutions provider, enabling businesses to streamline their global financial operations, improve control, reduce costs and achieve more. Our new Business Platform offers clients real-time visibility and controls over their payments, expenses, approval workflows and reconciliations to help make business easier.

At OFX, you’ll have the opportunity to bring your expertise to life, collaborate across disciplines, and be part of a team shaping the future of global money management.

Job Description

Purpose of your role

We're undergoing a transformative journey focusing on B2B growth and expanding revenues through launching a new SaaS platform and products for B2B clients globally so that their business thrives with better money movement and control.

The role of Email Marketing Specialist focuses on designing, developing and implementing omnichannel campaigns and communications using Salesforce Marketing Cloud to drive activation, engagement, product adoption, and loyalty for B2B clients globally across the entire client lifecycle.

In this hands-on role, you will be deeply involved in the day-to-day design and execution of our email and SMS marketing campaigns. This position requires a unique blend of technical expertise, creative skills, attention to detail, application of email best practice design, customer first thinking and marketing knowledge to design, develop and optimise campaigns and communications. You will be working as part of a collaborative and inclusive global team, who share your passion for email best practice, client engagement and leveraging Salesforce technologies.

This is an initial 6 month contract.  

What you do

• Build & maintain the OFX suite of email & SMS message templates and email content modules in Salesforce Marketing Cloud to support go-to-market efficiency and consistency for transactional, marketing & other types of 1:1 communication. 
• Draw on your ability to design emails with a user-centric approach, optimizing layout, content hierarchy, and interaction to drive engagement and conversions
• Plan, build & execute 1:1 transactional communications (email and SMS messages) in Salesforce Marketing Cloud to support product experience journeys and other operations use-cases for existing OFX consumer and business customers globally. 
• Plan, build & execute 1:1 marketing campaigns (email and SMS messages) in Salesforce Marketing Cloud that engage existing OFX consumer and business customers globally, ensuring the right customer receives the right message at the right time. 
• Translate briefs from other marketing and OFX stakeholders into communications requirements and designs. 
• Leverage internal and external events/triggers to tactically engage relevant customers and stimulate incremental revenue to OFX. 
• Drive campaign engagement quality and deliver real business outcomes, creating reports, campaign insights and recommended developments/optimisations—always looking at how we can scale campaign performance and reach. 
• Build relationships with key colleagues in Marketing, Product, Commercial, Legal, Compliance, and external partners to enable email marketing execution on time, on brand, and support long-term CRM data and customer engagement strategy. 
• Keep abreast of new email and direct marketing best practices and new capabilities to ensure OFX is taking advantage of opportunities to improve the CRM program. 

Qualifications

• Tertiary-level degree qualified in Marketing, Communications or Business
• Certified Salesforce Marketing Cloud Email Specialist

Knowledge, skills, experience

• 5+ years hands of experience creating and managing email content, building automated marketing journeys and building targeted audiences in Salesforce Marketing Cloud (Email Studio, Journey Builder)
• Experience working with HTML, CSS and AMPscript to build and edit email content
• Strong understanding of email rendering constraints and proven ability to develop emails that display consistently across various email clients and devices, adhering to accessibility guidelines
• Solid understanding of email deliverability best practices, including sender authentication (SPF, DKIM, DMARC), list management, and content optimization to ensure high inbox placement rates
• Highly organised, with strong attention to detail, clarity & accuracy
• Good time management and multitasking skills
• Exceptional written communication skills
• A strong desire to execute, drive impact and demonstrate urgency
• Customer-focused with ability to take initiative and work autonomously
• A self-starter who is data-driven, has a proactive and creative approach to problem-solving
• Interest in financial services; keeping abreast of global

Additional Information

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.