At Krispy Kreme, we don’t just make doughnuts – we create moments of joy. Since opening our first store in 2003, we have been spreading smiles across Australia and New Zealand with our handcrafted, melt-in-your-mouth treats.
We are looking for an enthusiastic and detail-oriented Shopper Marketing Executive to assist in crafting and executing compelling campaigns that inspire shoppers and elevate our brand presence across Australia and New Zealand.
The Opportunity
At Krispy Kreme, no two days are the same. This role is ideal for a proactive and passionate Shopper Marketing Executive to support standout campaigns across our omnichannel business in ANZ. Acting as the connector between Marketing, Retail, Operations, and Commercial, you’ll collaborate with Design, Brand Comms, and other partners to bring our brand to life at the shopper level. This role requires a proactive team player who thrives on juggling multiple projects and delivering results.
In this fantastic role, you will be responsible for:
Activation Execution
Lead the end-to-end execution of shopper marketing campaigns across Retail and Commercial channels in AU/NZ, ensuring alignment with brand strategy and delivery against key marketing KPIs.
Develop and deliver campaign toolkits and communication materials (e.g,Trade Presenters) to ensure seamless and timely execution by field teams and Commercial partners.
Brief and traffic digital assets with internal Digital and IT team to support campaign execution and digital screen content for both Retail and DFD network.
Drive campaign development by setting KPIs, preparing briefs, managing timelines, briefing agencies and internal teams, and reviewing creative outputs.
Retail & Customer Support
Represent the Shopper Marketing function in key Retail or Customer WIPs and internal meetings, confidently presenting plans and insights, and stepping in as lead when required.
Reporting & Admin
Oversee campaign implementation, managing agency and supplier relationships, coordinating production and approvals, and ensuring timely delivery of assets.
Analyse and report on campaign performance, drawing insights from marketing and retail operations data to inform future strategies and continuous improvement.
Support budget management, including PO generation, invoice processing, and tracking campaign spend in collaboration with the Shopper Marketing Manager.
Cross-Functional Coordination
Act as a key point of contact for Retail and Commercial teams, responding to day-to-day requests for marketing support and ensuring timely delivery of POP materials.
Contribute to broader strategic projects, supporting the evolution of the Shopper Marketing function and driving innovation in campaign execution.
We embrace individuality and foster a workplace where everyone feels seen, heard and valued. We train for skills however, there are just some things we need from you:
Organised and proactive with a focus on project management
Solution-oriented and resourceful with an agile and flexible mindset that seeks to ensure efficient processes are applied to our campaign execution
Able to liaise with a variety of people and obtain both cooperation and commitment
Focused on delivering against business KPIs
Strong team player who can clearly communicate in a constructive way with multiple stakeholders
Ability to work autonomously and at pace whilst managing multiple projects.
Strength and passion for both marketing brand strategy and granular execution in equal measure, happy to roll your sleeves up to get the job done.
A commitment to working with a culturally diverse workforce.
Integrity and a commitment to ethical operations.
Confidence, passion and enthusiasm about the customer experience and the Krispy Kreme Brand.
Qualifications & Experience
Degree in Marketing or Communications
Minimum of 2 years relevant brand or marketing experience
Marketing experience within the FMCG/Retail industry or within an agency environment managing relevant or similar accounts
Experience in executing and delivering marketing campaigns
Strong project management and stakeholder management skills
Why Join Us?
If you’re enthusiastic about growing your brand knowledge, excited by creative marketing ideas, and eager to learn how strategy drives shopper engagement—we’d love to hear from you!
At Krispy Kreme, you're not just taking a job - you're joining a movement of joy-makers, community-shapers, and wonderfully original people. Come for the doughnuts, stay for the culture. Apply today!
