The Opportunity:
As the Strategic Comms & Go-To-Market (GTM) Manager, you will be responsible for the development and execution of integrated GTM plans that successfully launch, optimise, and embed Bupa’s value propositions. Working closely with the Senior Strategic Comms & GTM Manager, you will translate strategy into actionable plans that drive growth, retention, and customer engagement. The role will also have a focus on strategic 1:1 communications activity that support Bupa’s broader objectives and KPIs.
This role requires a commercially savvy, customer-centric thinker who can manage multiple initiatives, collaborate effectively across teams, and bring strategic GTM & strategic communication plans to life. You will also contribute to the development of GTM playbooks, frameworks, and messaging, ensuring best practices are embedded across the organisation.
What You’ll Be Doing
Here's what you can look forward to in this role:
- Develop and execute end-to-end GTM plans that align with Bupa’s growth, retention, and engagement objectives.
- Work closely with Product, Marketing, Digital, Partnerships, and Customer Experience teams to ensure GTM plans are well-integrated across all customer touchpoints.
- Support the optimisation of GTM strategies, using data, insights, and customer feedback to refine messaging and execution.
- Support the integration of Bupa’s Health Insurance (HI) Customer Value Proposition (CVP) into GTM plans, ensuring alignment across product and service offerings.
- Assist in the development of GTM playbooks, frameworks, and templates to ensure a structured and repeatable approach to launches and optimisations.
- Work closely with Marketing, Product, Digital, Frontline, and Customer Experience teams to ensure GTM activities are aligned and effectively executed.
- Use customer insights, behavioural science, and analytics to inform GTM plans and drive engagement.
What You’ll Bring
To succeed in this role, you’ll ideally have:
- Proven experience (5+ years) in GTM execution, marketing, product launch management, or a similar role within healthcare, insurance, or a customer-centric industry.
- Strong project management skills, with the ability to coordinate multiple initiatives, manage stakeholders, and meet deadlines.
- A customer-centric mindset, with experience in developing messaging and frontline enablement materials that drive engagement and conversion.
- A data-driven approach, with the ability to interpret insights and performance metrics to optimise GTM plans.
- Strong communication and stakeholder management skills, with experience working cross-functionally to drive alignment and execution.
- A passion for continuous learning, with a proactive approach to embedding GTM best practices across the organisation.
We’ve Got You Covered
At Bupa, care is at the heart of everything we do — for our customers and our people. We want you to thrive, so our global wellbeing program supports every aspect of your health: physical, mental, financial, and beyond.
Here’s just a taste of what you’ll enjoy:
- We take care of your health insurance with fully subsidised Bupa cover.
- Big discounts on travel, car, home, dental, optical & more
- Perks from partners like Apple, JB Hi-Fi, Endota Spa & New Balance
- Extra annual leave day just for your wellbeing
- A paid volunteer day each year to give back
