Commercial Capability Manager

Campari Group
$112,607 - $142,586 a year
New South Wales
Full time
1 day ago

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.


Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.


Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.


General Description:

The Commercial Capability Manager is responsible for contributing to the evolution of the Campari AU CRM platform (Salesforce) or global equivalent; the development, and supporting the delivery of, Field team KPIs and alignment with business strategy; delivering the Sales capability agenda through global and local programs; reporting and management of our sales assets and continuous improvement within the sales function to drive business performance.


Key Responsibilities:

Sales Operations

  • Work with Sales Operations Executive and Head of Field Sales in CRM tool (Salesforce) system capability and functionality Perfect Venue (PVS) and Perfect Store (PSS) score programs and compliance.
  • Support in the implementation of global sales capability applications.
  • Contribute to the development of Field team objectives, KPIs and targets, ensuring alignment cross-functionally and with our strategic business plan.
  • Work collaboratively with the Head of Field Sales and Field Sales Manager/s to support the management and delivery of Field team expectations.
  • Partner with the Commercial Excellence Manager to coordinate call cycle processes and deliver minor and major cycle briefings.


Sales Capability

  • Lead the coordination of internal Campari Way of Selling program and other core capability programs.
  • Develop local programs to support Campari Way of Selling and deliver on the broader commercial capability strategy.
  • Management and coordination of training events in collaboration with HR and/or other functions.
  • Contribute to the development and implementation of the annual Sales calendar.
  • Together with the Head of Commercial Excellence and National Field Sales Manager, coordinate, review and ensure focus areas are actioned for the Area Sales Manager/s and Field Sales Manager/s capability development tracker.
  • Proactively identify opportunities for developing Sales capability and continuous improvement.


Sales Reporting

  • Support the development of commercial reporting tools and proactively identify and track opportunities for focus.
  • Support with the maintenance of “Masterdata” including wholesaler data, pricing files and CPI, IRI and other outlet and relevant data.
  • Work with Sales Operations Executive on data integrity and other ad-hoc requests


Projects and Other

  • Work on core business projects as required.
  • Connect with Area Sales Manager/s and Field Sales Manager/s regularly to obtain intel and key information on what is happening in trade.
  • Support with Commercial Newsletter and other communication tools to drive engagement.


Qualifications, Experience & Skills

  • Degree qualified in Business, Commerce or equivalent;
  • At least 5+ years’ working within FMCG and/or Liquor industry;
  • Previous experience in a Sales or Sales supporting role with a strong capability focus;
  • Previous experience in a Sales, Account Management or Sales Capability role is highly desirable;
  • Demonstrated commercial acumen;
  • Proven ability to create engaging, collegial and trusting relationships;
  • Recognised skills to engage and motivate teams to strive towards high performance;
  • Sound experience with IT and systems knowledge of Aztec, Salesforce and/or other CRM tools;
  • Strong proficiency in Microsoft Office suite.


Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.


Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.


Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

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