- Melbourne, Victoria | RACV Head Office
- Permanent Full Time | Hybrid Working
- A Competitive Salary | Discounts on Selected RACV Products
Great things start here
Join our team of business professionals doing meaningful work in an organisation that’s ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you’ll make a difference.
About the Opportunity
The Marketing Consultant plays a key role in shaping and executing RACV’s marketing communications strategy across the Leisure, Member Benefits, and Mobile App portfolios.
This position is responsible for developing and delivering integrated 1:1 marketing initiatives that drive meaningful engagement and improve conversion across RACV’s direct marketing ecosystem. Through a data-driven approach, the role focuses on enhancing acquisition, cross-sell, and retention outcomes across all channels. Success will be driven by leveraging insights, performance analysis, and continuous optimisation, underpinned by a test-and-learn mindset. Additionally, the Marketing Consultant will apply audience segmentation and campaign best practices to create exceptional marketing experiences that resonate with our members.
Come along for a new journey
You’ll be instrumental in ensuring our Marketing team delivers exceptional service. Here’s a glimpse of what you’ll be doing:
- Lead the design of omnichannel 1:1 marketing communication experiences, including journey design and stand-alone campaign design.
- Coordinate the delivery of omnichannel 1:1 marketing activities for the Leisure, Member Benefits and Mobile App portfolio that deliver against the 1:1 Marketing & Communications objectives, stakeholder needs and divisional and enterprise goals, including but not limited to: audience targeting, opportunity sizing, defining business rules, messaging and communication plans, campaign/journey design and delivery, and measurement.
- Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
- As required, support divisional operational cadence by providing ad hoc strategic insights into nominated forums.
- Any additional duties from time to time, in consideration of your skills and experience.
What you’ll need to be successful
- A tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience.
- 5+ years in business to consumer discipline with a strong emphasis on communications strategy, 1:1 marketing / journey design, preferably in a large matrix structured corporate organisation.
- Proven ability in designing personalised, omni-channel communication journeys, and working with a cross-functional team to implement and continuously optimise the journeys.
- Ability to clearly articulate business challenges and direct outcomes through effective planning
- Proven experience in leading & coordinating stakeholder groups in dynamic environments to achieve positive business outcomes
- Strong presentation, communication and written skills, and financial acumen.
- Understanding of agile project management tools (Jira and Confluence).
- Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages
- Experience using design tools, including Figma, Miro or similar.
- Experience with Marketing automation tools including Salesforce Marketing Cloud
There’s so much on offer when you join RACV with benefits including
- Our flexible and informal work environment which helps bring balance between work and home.
- Generous discounts on home and car insurance policies and RACV roadside care
- Great discounts across all RACV resorts
- Discounts from corporate partners that are updated monthly.
Our difference
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application Process
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
Additionally, Applicants must confirm their ability to perform the inherent requirements of the position as outlined in the Job Task Analysis -Corporate and whether any reasonable adjustments may be required.