Marketing Coordinator - Fan Engagement

• Melbourne based

• Total remuneration package ($73,000 - $83,000) + Superannuation

Working for Cricket Australia means that you become a part of Australia’s proud history and help us look toward the future. We are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability. We are reimagining our future, building player connection through storytelling and playing our part in developing the game globally.

Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.

ABOUT THE ROLE

The Marketing Coordinator - Fan Engagement plays a key role in supporting engagement with multicultural communities to support play, attendance and following of cricket in Australia. It includes digital activities through SQUADs channels, community events and associated projects.

We seek a Marketing Coordinator within our Digital, Marketing and Communications department. We’re looking for someone to deliver smart, integrated campaigns driving fan and community engagement with our multicultural fans. It’s a critical role coordinating and delivering for our marketing and community stakeholders.

We have big ambitions for this space, so we’re looking for drive, passion, and energy to bring our plans to life.

Reporting to the Senior Marketing Manager- Fan Engagement you’ll be responsible for:

• Plan and implement digital activities through SQUADs channels, creating content and monitoring of pages.
• Structure a content plan to capitalise on storytelling opportunities via owned and earned channels to grow connection and affinity to Australian Cricket.
• Build best practice social and digital initiatives and explore further opportunities for digital following and growth.
• Develop and implement clear guidelines for content moderation.
• Support the delivery of Australian Cricket's Multicultural Action Plan, including initiatives aligned to digital marketing and community engagement.
• Help deliver community engagement events for multicultural communities, including but not limited to cultural and community events and trophy tours to drive engagement outcomes.
• Build relationships with multicultural community groups across the cricket season.
• Contribute ideas and insights to broader marketing plans, ensuring campaigns are inclusive and resonate with diverse communities.

WHO WE ARE LOOKING FOR

• A minimum of 3+ years’ experience in marketing and communications
• Relevant tertiary qualifications: e.g. Communications, Marketing degree
• Working knowledge of social media platforms and how to manage a variety of accounts and pages
• Passionate about content creation and connecting with a diverse range of audiences
• Excellent communication, organisational skills and strong attention to detail
• Experience building relationships with a broad range of internal and external stakeholders
• Ability to work in a fast-paced environment, able to solve problems on the go
• Strong understanding of different cultures and communities and able to effectively communicate with a wide variety of audiences

WHAT’S IN IT FOR YOU?

Our employees at Cricket are gifted an additional week of leave at the end of the season! As a CA employee, you will also have other benefits including:

• Tickets to the Cricket for you to take your friends and family and experience Australia’s favourite game!
• A flexible working environment, meaning we strike the balance of what you need and what works for the business (this isn’t limited to working remotely)
• Discounts from our partners such as ASICS and salary packaging options
• A multitude of leave types including paid parental leave and volunteer leave

OUR CULTURE

Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success. We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, gender, LGBTIQ+ people, people with diverse religious beliefs and people with a disability to apply. Our culture is founded on our values:

• Aspire
• Respect
• Lead together

Australian Cricket, including Cricket Australia, is committed to being a child safe organisation and requires all team members to hold a valid Working with Children Check.

If you need assistance or adjustments to fully participate in the application process, please contact careers@cricket.com.au

Please submit your application via the link by 5pm Tuesday 9th September. In the meantime, follow us on our socials via Instagram @cricketaustralia, via X @cricketaus and via our website https://www.cricket.com.au/