Marketing Executive - Connected Customer Engagement
Full time Permanent role
Partner and collaborate with Woolworths eCommerce businesses and Group Brand & Marketing
Sydney based role with hybrid flexible environment
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
The Opportunity
We are seeking a highly organised and detail-oriented Marketing Executive to be responsible for the end-to-end management and execution of omni-channel marketing campaigns focused on connected customer engagement and growth. This role is critical in ensuring the flawless delivery of campaigns that translate strategic objectives into impactful customer experiences. You will play a vital hands-on role in utilising our digital martech capabilities to build, test, and deploy campaigns, ensuring accuracy and effectiveness.
A key focus of this role is the precise execution of campaigns designed to drive profitable customer behaviors, directly supporting the expansion and retention of strategic initiatives like our Delivery Unlimited subscription business.
This is an exciting opportunity for an individual who thrives on precise execution, possesses a strong understanding of digital campaign mechanics, and is passionate about delivering exceptional customer experiences through meticulous attention to detail.
What you'll do
Execute omni-channel marketing campaigns across relevant digital touchpoints (e.g., eDM, Onsite, App, Social, Paid Media), ensuring accuracy and timely deployment.
Manage the technical setup, audience segmentation, content population, and scheduling of campaigns within marketing technology platforms (CRM, marketing automation, CDP).
Conduct rigorous quality assurance checks on all campaign assets, audiences, links, tracking, and deployment settings to ensure flawless execution and optimal customer experience.
Assist in monitoring campaign performance, extracting data, and preparing reports to support analysis of results and identification of optimization opportunities.
Support the utilisation of our extensive digital martech, automation, and data science capabilities to personalize customer experiences and automate campaign delivery.
Ensure all campaign execution adheres to established best practices, brand guidelines, and compliance standards
What you'll bring
You possess exceptional attention to detail and a methodical approach to tasks, ensuring accuracy and precision in all aspects of campaign execution.
Several years proven experience in digital marketing campaign execution, preferably within e-commerce, retail, banking, or telco environments.
End-to-end campaign management experience including strategic brief writing, creative evaluation, production and measurement.
Ability to communicate clearly to a broad and diverse stakeholder network that sits across a wide range of experience levels.
Ability to work with campaign data, perform basic analysis, and ensure data accuracy for segmentation and reporting. Familiarity with tools like Google Analytics is a plus.
What you'll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
A progressive and flexible ‘work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing
Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave
Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
See how we’re creating better experiences together, for a better tomorrow