Social Media Lead

Job Description

• Lead the creation, curation, and distribution of engaging social content across Qantas’ domestic and international channels
• Collaborate with internal stakeholders to deliver impactful, on-brand social content while providing guidance on social best practices, trends, and performance insights
• Permanent position based at our Mascot Campus

Today, we’re busy planning for tomorrow. We look to the future to guide the way we innovate, helping us stay relevant and responsive in an unpredictable industry. We’ve always been pioneers, and we’re proud to see that spirit in our people. Our resilience has helped us through good and tough times, and it still drives us to keep pushing the challenging expectations today.

The Social Media Lead is responsible for driving Qantas’ paid social strategy and execution across both Australia and International markets. This role leads the planning, implementation, optimisation, and reporting of paid social campaigns that deliver revenue, brand growth, and marketing impact.

This role manages end-to-end paid social campaigns — from audience targeting, creative briefing, and budget allocation to performance tracking, testing, and optimisation. It also plays a key role in shaping our paid media approach, supporting the Manager, Social Media role.

This position is a key point of contact for stakeholders within the business to brief, create and execute engaging social content that drives strong brand affinity and revenue for the business.  As a subject matter expert, the Paid Social Media Lead will educate stakeholders on paid social best practice (channels & creative), emerging platform capabilities, and data-driven insights to maximise ROI and campaign performance.

You’ll have –

• 5–7 years of experience in paid social media and digital advertising.
• Tertiary degree in Marketing, Communications, Business, or related field.
• Strong expertise in paid social campaign management across platforms (Meta, TikTok, LinkedIn etc.).
• Strong understanding of social media marketing, community management and
  content.  
• Demonstrated ability to set KPIs, measure effectiveness, and optimise campaigns for performance outcomes.
• Strong skills in campaign reporting, analytics tools, and providing actionable insights.
• Demonstrated ability to influence and work collaboratively with cross functional 
teams. 
• Knowledge of creative testing, audience segmentation, and performance-driven content development.
• An innovative mindset with a track record of adopting new technologies or trialling emerging paid formats.

Why Qantas?  

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment.
• You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.  We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.  If you have any support or access requirements, we encourage you to advise us at time of application.  Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today.

Applications close: Tuesday 2nd September 2025

Please note: applications will only be considered for candidates who have the right to work in Australia / New Zealand without restriction or sponsorship.