About the Opportunity:
KB Seafood Co – one of Australia’s leading seafood companies – is making waves with the national launch of our brand-new Bluewave range into independent retailers.
Bluewave isn’t just seafood – it’s premium-quality, responsibly sourced, and crafted for freshness, flavour, and convenience. From innovative, value-added products to classic favourites, we’re bringing consumer seafood they’ll love – and we’re doing it with the expertise that comes from decades in the industry.
Now, we’re looking for a motivated, results-driven State Account Manager to help us take Bluewave from idea to icon in the independent retail space.
About the Role:
Reporting to the Head of Independent Retail, the role will be primarily responsible for achieving new sales and profitability targets, developing new business relationships within the Independent Retail channel.
The position will be permanent full-time and based in Canning Vale, Western Australia (75+% customer engagement).
Key Responsibilities:
Strategic Account Management
- Develop and execute Joint Business Plans (JBPs) with key accounts to drive mutual growth in conjunction with the National strategic plan.
- Lead promotional planning with strong commercial acumen, negotiating and implementing strategies to boost sales and market share.
- Manage existing independent supermarket accounts in your region.
- Build strong relationships with store owners and managers.
- Resolve supply issues, manage stock on hand (SOH) reports, and support the ordering process.
- Conduct weekly check-ins with retail partners to gather data, identify gaps, and provide field insights.
In-Store Execution & Retail Development
- Lead store-level activation and merchandising for our seafood products.
- Ensure compliance with planograms, seasonal promotions, clearance programs, and in-store tasting setups.
- Act as the “brand ambassador " ensuring product visibility, proper facings, and the freshness of our offerings.
New Business Development
- Identify and focus on high-potential independent retail customers.
- Present full seafood solutions through category expertise (Chilled and frozen range).
- Collaborate on tailored and region-based product ranging options.
Reporting & Insights
- Submit weekly reports with photos, execution wins, competitor activity, and challenges.
- Capture field-level insights on pricing trends, consumer feedback, and emerging products.
What you’ll bring:
We are seeking a highly motivated and results-oriented professional with a background in sales, account management, or merchandising. The ideal candidate will possess a proven history of achieving strong commercial outcomes through a tenacious and passionate approach.
A critical component of success in this role is the ability to cultivate a deep understanding of customer needs, fostering robust networks both internally and externally. The successful applicant will be customer-centric, proactive in owning their performance metrics, and dedicated to building genuine, long-term partnerships that drive sustainable growth.
- Sales or Merchandising Expertise: Demonstrated experience working with Independent Grocery group networks.
- Client Engagement: A preference for face-to-face interaction to build and maintain strong client relationships.
- Industry Experience: Experience in the Seafood, Meat, or Poultry sectors is highly regarded, though not essential.
- Mobility: A current Australian driver's license.
- Communication: Exceptional communication and interpersonal skills, with a proven ability to build rapport and influence stakeholders.
- Collaboration: A collaborative work style and the capacity to engage effectively with all internal departments.
- Technical Proficiency: A high level of computer literacy, including strong knowledge of Microsoft Office Suite.
If you are looking for a unique and varied role, working in a fast-paced environment and you satisfy the requirements above then we'd love to hear from you.
External Agencies please note: We request you do not reach out or send unsolicited resumes to HR or any Hiring Managers within our business. KB Seafood Co will not be responsible for any fees related to unsolicited resumes.
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