Business Manager Oncology

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

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Job Description

Reporting to the Country Head, the candidate will be responsible for driving the launch activities for the Companies Innovative assets in Australia. The candidate will primarily be responsible for sales calls with medical oncologists and relevant healthcare professionals across the country and support the implementation of marketing programs. The incumbent will work closely with medical, global commercial operations & cross-functional teams to ensure success in the execution of marketing strategy and implement sales plans. The candidate is expected to spend 75% of their time on sales activities and 25% of their time supporting marketing initiatives.

Key Responsibilities
 

• Responsible for achieving the sales targets for the Company’s products
• Meet the coverage and frequency targets (selling to oncologists, oncology nurses and oncology pharmacies)
• Implement educational initiatives like in-service to HCP and education them on managing patients on Company’s products.
• Present the Company’s products in a clear, understandable and professional manner.
• Provide assistance to Company in promotional activities such as trade shows, product presentations, sales calls and other activities of Company with respect to the products.
• Achieve management-defined KPI (Key Performance Indicators) for efficient and proactive account management and/or key account management.
• Drive formulary submissions and ensure products are listed on all hospital and state formularies
• Report regularly competitive insights and competitor activities
• Will ensure Company CRM and data base are maintained and fully up to date in accordance with Company Performance Matrix, which the Company reserves the right to change in line with their business strategy.
• Execute comprehensive  brand strategies and launch plans, aligned with brand, portfolio and business objectives.
• Lead the implementation  for brand plan , including pre-launch/launch activities, market preparation, launch execution, and post-launch scale-up.
• Develop robust marketing insights to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders across Top 10 countries
• Manage promotional budgets to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
•  Manage  key opinion leaders and HCPs engagements effectively in collaboration with medical
•  Play an active role to ensure flawless execution of brand initiatives This requires extensive cross functional collaboration
•  Achieve KPIs and drive effectiveness of launch initiatives and track brand performance against launch goals

Qualifications

Minimum Qualification

• Min 3 years of experience in oncology sales
• Strong selling skills coupled with strong analytical and influencing skills
• Proven track record of successfully managing key accounts and sound knowledge of protocols
• Ability to travel frequently as per requirements of the role
• Ability to think strategically and be entrepreneurial
• Marketing/Brand Management experience is preferable
• Good interpersonal, presentation and cross functional skills.
• Hands-on proactive approach and accountability
• Experience to work in and lead cross-functional and cross-cultural teams
• Ability to multi-task
   

Knowledge, Skill & Experience

• Proven experience in implementing integrated  brand plans
• Effective cross functional team player
• Ability to apply strong patient centricity, empathy and understanding of customers’
• High business acumen.
• Strong strategic thinker

Additional Information

About the Department
Emerging Markets
Branded generics is one of our biggest businesses in Emerging market and our branded products are available 48 countries across 5 regions. Our key markets are Russia, China and Brazil. We also have presence in Latin America, Africa, Australia, New Zealand, ASEAN (Association of Southeast Asian Nations), CIS and Romania. We have added 13 new geographies in the last 5 years.
In the last 4 years, our emerging markets business’ growth rate has doubled (June ’22). Our diverse portfolio spans all segments. We are continuously advancing technologies, enhancing efficiency of operations and increasing our portfolio of highest-quality quality products.
With nearly 40 products and 6 mega brands, Russia is a key market. With more than 30 years of operations in the region, as of FY22, we have reported a year-on-year growth of 32%. This was driven by improved existing business performance, launch of new products during the year along with divestment of some non-core brands. 6 key products were ranked among the top 200 bestselling formulation brands, as per IQVIA in its report for the 12-month period ended 31 March, 2022. 5 of our leading products were voted as the ’Product of the Year’ by the consumers – reaffirming the trust that the people of Russia have in them.
We are among the earliest Indian pharma companies to have a business presence in China. We have a representative office that focuses on filings and approvals, including the Group Purchasing Organisation (GPO). Our joint venture entity (Kunshan Rotam Reddy Pharmaceutical Co. Ltd) offers a portfolio of niche and essential products, strengthening our presence in China.
In Latin America we have a strong presence in Brazil and Colombia. In just a little over five years in Brazil, our team has established itself in the region with our diverse portfolio. Our primary focus in Brazil is oncology and institutional. Our team in Colombia was certified as a ‘Great Place to Work’.
Through our comprehensive COVID-19 portfolio, we were able to reach over 5 million patients in low and middle-income countries. With the aim of reaching more and more patients around the world, we are harnessing our deep science capabilities to create a robust portfolio in the region to become the partner of choice.
Our teams in China, Brazil, Colombia and Thailand, Malaysia are a certified great place to work. Our team in Russia is among the top 3 in Head-hunter’s Best Employer Ranking in 2022. These recognitions reaffirm our commitment and efforts to bring science, technology and innovation together to offer affordable medicines and solutions beyond the pill to patients in the region.
As the need, scope and standards of healthcare evolve, we keep track of emerging needs to contribute to patient welfare. After all, Good Health Can’t Wait

Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/