A fixed term opportunity exists to join the strategic arm of the Department of Education's Communications Division, as a Campaign Manager until 30 June 2026.
Our Division
The Communications Division leads, shapes and supports communication of Victorian Government priorities for early childhood development and school education. The Division is responsible for taking carriage of the Government's Education State vision by engaging with Victorians on education issues and services. We tell these stories through media relations, internal and external communications, branding, digital channels, public affairs and event management.
About the Role
As a Campaign Manager, you'll lead the development and implementation of a brand new digital-led advertising campaign and communication strategies that focus on creating awareness and consideration amongst our key audience.
You will be responsible for implementation across multiple paid, and mostly digital, channels including social, display, video and print channels. The role will include oversight of CALD translations.
You'll work in collaboration with the broader schools portfolio team to tailor the campaign for priority audiences and work with policy teams on shaping communications solutions and be part of a fun, collaborative team environment.
The Campaign Manager reports to the Assistant Director - Schools, the role does not have any direct reports, but sits within a collaborative and collegiate campaign team.
Key responsibilities include:
- working with various business areas across the department to plan and execute communications activities that deliver the campaign and supporting communications assets to the Victorian public
- providing expert advice in planning and delivering communications and marketing activities, including procurement and budget responsibilities
- work across the Communications Division to ensure communication strategies are implemented effectively, adhere to whole of government processes, as well as DE systems and process
- project managing relationships with stakeholders, business areas, and external providers.
Qualifications and Experience
The successful candidate will demonstrate the ability to:
- Possess strong knowledge and expertise in managing campaigns
- Familiarity with Victorian Government advertising guidelines is a bonus
- Relevant tertiary qualification Communications and Marketing
How to apply
Applicants are required to submit a CV and cover letter (max 2 pages for cover letter) summarising their skills, relevant experience, and suitability to the role in line with the duties, required capabilities and the Key Selection Criteria.
For more details regarding this position please see attached position descriptions.
The department values diversity and inclusion in all forms - gender, religion, ethnicity, LGBTIQ+, disability and neurodiversity. Aboriginal and Torres Strait Islander candidates are strongly encouraged to apply. For more information about our work, working for the Department, diversity and inclusion, and our employment conditions visit the Department website and our Diversity and Inclusion page.
Applicants requiring adjustments can contact the nominated contact person.
For further information pertaining to the role, please contact Sarah Dalli-Jaques via [email protected].
Information about the Department of Education's operations and employment conditions can be located at www.education.vic.gov.au.
Preferred applicants may be required to complete a police check and may be subject to other pre-employment checks. Information provided to the Department of Education will be treated in the strictest confidence.
Please let us know via phone or email if you require any adjustments to ensure your full participation in the recruitment process or if you need the ad or any attachments in an accessible format (e.g large print) due to any viewing difficulties or other accessibility requirements.
Applications close 11.59pm on Monday 4 August 2025.
