Chief Operating Officer (COO) - Sales and Marketing

Position Title: Chief Operating Officer (COO) - Sales and Marketing

Location: Melbourne, Australia

Reports To: Chief Executive Officer (CEO)

Company: Optizon Pty Ltd – A portfolio-based e-commerce company selling across the Amazon US marketplace.

Position Overview:

We are seeking an experienced and performance-driven Chief Operating Officer (COO) - Sales and Marketing to lead and scale our operational backbone across a portfolio of e-commerce brands generating over $20M in annual Amazon US sales. The ideal candidate has deep expertise in Amazon marketplace operations, has demonstrable experience in AI-driven e-commerce strategies, and excels in building efficient, tech-enabled supply chain and customer service frameworks.

This full-time role is ideal for a strategic operator who thrives in fast-paced, high-growth environments and knows how to build systems that scale profitably.

Key Responsibilities:

Marketplace Operations – Amazon Focus:

• Oversee day-to-day Amazon operations across multiple brands, ensuring optimal performance across listings, account health, pricing, fulfillment, and compliance.
• Manage growth initiatives including new product launches, keyword optimization, promotions, and advertising strategies.
• Monitor sales velocity, customer metrics, and profitability across brands to guide strategic decision-making.
• Resolve high-impact issues with Amazon (e.g., listing suspensions, chargebacks, policy violations) quickly and effectively.

Supply Chain & Fulfillment:

• Direct end-to-end supply chain operations including procurement, inventory forecasting, 3PL coordination, and FBA/FBM logistics.
• Optimize inventory turnover and working capital while avoiding stockouts and overstock.
• Collaborate with sourcing teams and suppliers to improve lead times, reduce cost of goods sold (COGS), and strengthen vendor reliability.
• Ensure seamless integration of systems across order management, logistics, and warehouse operations.

Customer Experience & Support:

• Lead customer service strategy across all Amazon touchpoints, with a focus on maintaining excellent ratings and response time.
• Implement SOPs and automation tools to streamline post-sale communication, returns, and warranty processes.
• Drive initiatives that increase customer satisfaction, reduce negative feedback, and boost repeat purchases.

AI-Driven Operational Strategy:

• Leverage AI tools and automation platforms to enhance operations in areas like forecasting, ad performance, competitive analysis, and customer service.
• Evaluate and implement AI-based solutions for product research, content optimization, marketing automation and process improvement.
• Stay ahead of emerging tech trends that can drive efficiency and edge in e-commerce operations.

Leadership & Cross-Functional Management:

• Manage and grow cross-functional teams across operations, supply chain, and support.
• Build scalable systems and infrastructure to support growth across multiple Amazon brands.
• Work directly with the CEO and leadership team to align operational strategy with revenue and profitability goals.
• Maintain and improve KPIs across operational areas—delivery speed, in-stock rates, customer satisfaction, and operational cost per order.

Required Qualifications:

• 7+ years of hands-on experience in Amazon marketplace operations with a strong command of Seller Central, FBA, and Amazon advertising platforms.
• Proven success in managing a portfolio of brands with at least $20M+ in annual Amazon US sales.
• 3+ years of experience implementing or utilizing AI tools in the e-commerce space, such as AI-driven forecasting, listing optimization, content production or chatbot integrations.
• Demonstrated ability to scale operational functions and lead cross-functional teams.
• Highly analytical and process-oriented with strong proficiency in Excel/Google Sheets, BI dashboards, and e-commerce management tools.
• Exceptional leadership, communication, and strategic planning skills.

Preferred Qualifications:

• Experience with international expansion, especially within Amazon US, CA, UK or DE.
• Familiarity with relevant tools to enhance Amazon marketplace competitiveness, or AI-enhanced platforms like ChatGPT, Claude, or forecasting AI.
• Background in systems integration (e.g., NetSuite, Zoho, Inventory Planner) and workflow automation.

Salary: AU$120,000.00 + Super

Job Type: Full-time

Pay: $120,000.00 per year

Work Authorisation:

• Australia (Preferred)

Work Location: In person