Company Description
With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.
Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen—it's not just our job, it's in our nature.
Job Description
- Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
- We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance
Ready to book into the world of content and community? Do you thrive on crafting stories that make waves and love connecting with people as much as you love a good holiday? If you’re keen to blend creativity with community spirit—and let AI help you blaze new trails—then you might be the missing piece of our holiday puzzle!
What you will do:
Pitch your tent right in the middle of digital action! Spend about 70% of your time as our content ranger—crafting, building, and publishing standout website content across our 50+ parks and resorts. From landing pages to blogs and everything in between, you’ll use our headless CMS (Contentful) to keep our digital campsites sparkling, optimise for SEO, support A/B testing, and help the team keep things running smoother than a lakeside morning.
The other 30%? You’ll be our community camp host—engaging with guests online, monitoring and responding to reviews with warmth and wit, and tuning in to the buzz across social and review platforms. With ReviewPro and a toolkit of AI helpers, you’ll make sure every guest feels heard and every digital campfire conversation stays on-brand and personal.
What you will bring
- Experience managing reviews, engaging communities, or keeping social reputations sparkling (ReviewPro experience a bonus!).
- The gift of the gab and the knack for storytelling—balancing tone, brand, and clarity with ease.
- Confidence working in a CMS (ideally Contentful, but any headless CMS will do).
- Tools of the trade: GSC, Bing Webmaster Tools, SemRush, and A/B testing tools like VWO.
- A compass for SEO best practices.
- The ability to juggle priorities and pivot like a pro when the weather (or campaign) changes.
- A love for experimenting with new tools—especially if they’re AI-powered and help you work smarter, not harder.
- A collaborative spirit and a willingness to roll up your sleeves for all things content.
What’s in it for you?
At the NRMA we aren’t just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!
- Progressive flexibility, leave and well-being benefits to balance all of life's priorities
- Travel discounts on SIXT car rental, cruises, and accommodation at our award-winning NRMA Holiday Parks and Resorts.
- Complimentary myNRMA Rewards membership including free Roadside Assistance & discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
- Discounts on a range of NRMA personal insurance products including car, home & travel
- Grow, progress or relocate your career and move around the NRMA Group or different locations with us.
Know you belong
We’re for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That’s why we welcome applications from First Nations Australians, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team.
Are you nodding your head as you read this? Ready to roll up your sleeves and really make a difference? Apply now, we cannot wait to hear from you or visit our careers site to find out more!
As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes
