Digital Content Specialist

12-month contract with scope to extend with an Iconic Australian owned & operated retail business
Hybrid role in a vibrant team where we embrace new ideas, open communication & thought leadership in a fast-paced retail environment.
Must have experience managing content strategy across digital platforms (web, social, email, blog)

Are you passionate about adventure and the great outdoors, and have experience crafting engaging, impactful content that drives action, preference, and long-term brand value?

Anaconda, Australia's leading outdoor adventure retailer, is looking for a talented Digital Content Specialist to elevate our online presence!

This hybrid role manages all digital content (website, social, email, etc.) from planning to execution in a fixed term contract for 12 months, with scope to extend.

You'll ensure content drives traffic and meets campaign objectives by collaborating with internal teams and partners, leveraging SEO and analytics for performance, and contributing to ongoing innovation.

Why Anaconda?

Excellent Salary + Superannuation + Profit Share: Your contributions are recognized and rewarded.
Career Progression & Development: Grow your career within a thriving, Australian-owned global retail organization.
Team Member Discounts: Gear up for your next adventure with fantastic discounts across Anaconda, Mountain Designs, Spotlight and Harris Scarfe.
Work Flexibility: We support a healthy work-life balance.
Vibrant Team Culture: Become an integral member of an open and collaborative team, where innovation and ideas are encouraged.

What you will be doing:

As our Digital Content Specialist, you will be responsible for the end-to-end planning, execution and orchestration of content across website, social, email, and other digital platforms—ensuring content drives traffic, supports category and campaign objectives, and is aligned with both brand and marketing strategy.

Strategically Plan & Manage: Oversee the content calendar for all digital channels (website, social, email, blog) to align with marketing campaigns and category priorities.
Coordinate & Collaborate: Work closely with internal teams and external partners (including content creators/influencers) to ensure timely, on-brand content delivery.
Optimise for Performance: Monitor SEO and engagement metrics, providing insights and recommendations to continuously improve content effectiveness and drive traffic.
Innovate & Lead: Stay ahead of digital trends, recommend new approaches, and ensure all content complies with brand, legal, and regulatory standards.

What We're Looking For:

Proven Experience: Demonstrated success in managing digital content strategy across various platforms (web, social, email, blog).
Planning & Organisation Skills: Excellent planning, coordination, and stakeholder engagement skills.
Data-Driven: A solid understanding of SEO, performance analytics, and digital optimisation.
Communication & Collaboration: Ability to build strong working relationships across teams and foster a positive, creative work environment.
Influencer Management: Ability to manage or oversee content creator/influencer partnerships
Proactive & Commercial: You're organised, commercially aware, and ready to contribute to budget planning and resource efficiency.

Who We Are

Anaconda has come a long way from our first ever store in Bayswater Victoria, back in 2004. We have grown at a rapid rate and now have 88 stores across Australia, with further growth planned. Our vision - to be the first choice, one stop outdoor adventure retailer. Our mission - to inspire, equip and enable all Australians with the best value and broadest range of outdoor adventure products. We want everybody to Play More, whilst helping them Pay Less.

We are part of the iconic Spotlight Retail Group, an Australian owned and operated global retail organisation that includes some of Australia’s most successful retailers – encompassing the Spotlight, Harris Scarfe, Mountain Designs & Anaconda brands.

If you love the outdoors and adventure and are excited to be part of a dedicated team in a centrally located office near South Melbourne Market, we encourage you to apply!

! Complete our online application form and submit an up-to-date resume. You must have unrestricted working rights in Australia.

Only shortlisted candidates will be contacted. No agency enquiries or applications please.