Digital Marketing Specialist

Our Company
For almost 45 years, ABN Group has been a leader in the building, property and finance industries, helping thousands of Australians achieve the dream of home ownership across Western Australia and Victoria. With more than 90,000 homes built – from first homes to luxury residences – our reputation is built on trust, with one in four customers referred by someone who has experienced our commitment first-hand.

What You Will Be Working On
We’re looking for a skilled Website Specialist to own the performance, optimisation and governance of ABN Group’s retail websites across multiple brands. This hands-on role manages website delivery, UX improvements, lead integrations and content updates, while collaborating with IT and external partners to ensure a seamless and high-performing digital experience.

Key responsibilities include:

• Managing the website roadmap and enhancements, working with agencies and stakeholders to deliver impactful digital solutions.
• Translating campaign briefs into digital assets such as landing pages, banners and forms, ensuring strong UX and lead generation.
• Driving continuous improvement through UX testing, CRO principles and data-led optimisation.
• Overseeing website integrations, CRM connections and tracking frameworks to enable accurate performance reporting.
• Partnering with SEO, content teams and external agencies to improve discoverability, engagement and conversion.

Who Will Be Successful
You’ll thrive in this role if you’re passionate about building and optimising websites that deliver measurable impact. With a mix of technical expertise, creativity and commercial thinking, you’ll play a key role in shaping ABN Group’s digital presence.

We’d love to hear from you if you have:

• 3–5 years’ experience in website management, digital marketing or UX/CRO roles.
• Strong knowledge of CMS platforms (e.g. WordPress), SEO principles and analytics tools (GA4, Microsoft Clarity).
• Experience managing web development or UX projects across multiple brands or business units.
• Strong problem-solving and collaboration skills, with the ability to work across marketing, IT and external partners.
• High attention to detail, excellent organisation and a proactive mindset.

Why ABN?
We’re not just offering a role; we’re inviting you to be part of a community that values innovation, passion and excellence. Our people enjoy:

• Exclusive employee discounts across the Group
• Flexible work arrangements to support work–life balance
• Career growth opportunities within a thriving organisation
• Wellbeing programs and discounted private health insurance
• Paid parental leave for both primary and secondary carers

To Apply
Ready to take the next step in your digital career? Apply today and join the ABN family.