What you do:
The purpose of this role is to drive retention and growth through email marketing channels for direct to customer (B2C) Insurance products within the APAC region. The role is responsible for Email Marketing strategy, creation and execution across multiple B2C Travel and Health products to promote retention and engagement.
Key responsibilities include:
- Develop the email marketing plans to achieve overall B2C revenue goals and program objectives
- Manage the execution of the acquisition and retention email marketing strategies, which includes:
- Setting campaign goals and objectives
- Work with local country marketing leads to writing creative briefs to guide the development of new email content, including templates, imagery and messaging; and, ensuring that the final email asset meets campaign objectives and incorporates industry best practices
- Work with local marketing leads to submitting email content to Compliance to ensure it complies with regulatory standards
- Testing (A/B& MVT) email creative content and list segmentation to determine most effective execution
- Monitoring, tracking and reporting email performance metrics (i.e. open rates, click-through rates and conversion rates) to key stakeholders
- Analyzing performance data and making recommendations for improved performance
- Work with local country marketing team on the development of email marketing campaign and program calendars.
- Utilization of different email marketing platforms and across different products and brands
- Setup of new email marketing databases and platform
- Develop customer segmentation for personalization and remarketing strategy
- Develop testing roadmap for improved email optimization
- Experience in Direct / Email Marketing experience, ideally in a regulated industry, financial or insurance industry is preferred
- Acoustic and Adobe Campaign email marketing platforms preferred.
- Setting up new database instances or email marketing platform is preferred
- Campaign management including segmentation, email creative asset development, testing, statistical significance testing, reporting and analysis.
- Experience with email marketing platforms essential.
- Setting up new email marketing databases including working with IT teams on data extraction processes
- Previous marketing automation experience required.
- Experience working with various internal stakeholders, including local country market leads, marketing leadership, sales, IT, implementation, finance, operations, product and creative services teams
- Understanding of web analytics and of HTML language for email.
- Strong analytical and communication skills
Our employees play an integral part in our success as a business. We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey.
We are there to empower and encourage you with your personal and professional development ensuring that you take control by offering a large variety of courses and targeted development programs. All that in a global environment where international mobility and career progression are encouraged. Caring for your health and wellbeing is key priority for us. This is why we build Work Well programs to providing you with peace of mind and give the flexibility in planning and arranging for a better work-life balance.
Diversity and inclusion are core values at Allianz Partners Australia. We embrace individuals of all nationalities, gender identities, and cultural backgrounds, including Aboriginal and Torres Strait Islander Peoples. Our support extends to standing in solidarity with the LGBTIQA+ community, reaffirming our dedication to equality and inclusivity for all.
54547 | Marketing& Design | Professional | Non-Executive | Allianz Partners | Full-Time | Permanent
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