Implementation & Activation - Performance (Associate Director and Director Levels)
About GroupM & Nexus
About GroupM
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, Wavemaker and EssenceMediacom, as well as the digital specialist division, GroupM Nexus. Our agencies are the front line to a new era of media strategy and innovation.
GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, Wavemaker and EssenceMediacom, as well as the digital specialist division, GroupM Nexus. Our agencies are the front line to a new era of media strategy and innovation.
GroupM’s portfolio includes client services, activations services, media investment, data science and technology development. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
We are driven by our vision of Shaping The Next Era Of Media, To Make Advertising Work Better For People. This means better experiences for our people, better outcomes for our clients, better relationships with our partners and ultimately delivering better for the planet.
As market leaders we work closely with our clients to develop a healthy, accountable, responsible and diverse ecosystem that enables data driven marketing at scale and is mutually beneficial for all partners and the communities at large that we influence.
About GroupM Nexus
GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Advanced TV, Advanced OOH, Advanced Programmatic and Goat) into a single unit.
The global organisation is underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.
We have a clear vision for our business, to Lead The Next Era Of Media Performance. Our Nexus mission statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.
- Connected technology that let’s us engage with audiences across a complex customer journey, delivering better business outcomes for clients.
- Connected talent that let’s our people unlock the bigger omni-channel opportunity with training/developing opportunities outside their current core competence.
- Connected thinking that lets us come together across different disciplines to share, connect and collaborate as one team.
Role Outline
Implementation & Activation
The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).
The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).
With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fuelling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently. Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.
Role Outline
The Implementation & Activation Associate Director is an emerging leadership role, overseeing operational excellence and responsible for all day-to-day output that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting. Working very closely with your Director, you will produce best-in-class solutions, offer unparalleled service and deliver against targets. The role involves the development and application of specialist technical skills, and effective team leadership.
Key Relationships
- Collaborating closely with internal teams
- Establishing strong relationships with relevant media, data, and technology partners
- Fostering deep trust and understanding with clients
- Contribute to great teamwork in your immediate team
Your Responsibilities
Clients
- Cultivate strong, trusted relationships with clients at an mid to senior level
- Offer expert perspectives and POVs on recent market trends or developments, ensuring they're shared with key stakeholders regularly.
- Regularly meet with vendors and partners to drive your client's agenda, creating opportunities for your team members to get involved and engage.
- Maintain an in-depth understanding of client challenges, objectives & initiatives, and be able to clearly articulate these to your team and your media partners.
- Focus on building our outstanding client service reputation
- Robust understanding of the in-scope services of your clients and the process for completing work above and beyond
- Proactively recommend tactics and opportunities that resolve client challenges and objectives.
Product
- Brings innovation and creativity to the table, leveraging market insights.
- When required, a strict adherence to activation commitments that have client contract association.
- Able to construct and present effective and future facing Implementation plans, that are grounded in strategic priorities and data-led optimisation recommendations.
- Maintain an in-depth knowledge of the media landscape, able to confidently articulate and train others on media principles and how each media touchpoint can fuel growth for clients.
- Collaborate closely with internal product teams including GroupM proprietary product and service teams to ensure you can clearly articulate the benefits of their inclusion, with a focus on identifying growth opportunities that can transform outcomes.
- Seek to find, communicate and implement improvements in all aspects of the role.
- A pivotal role for client media audits, negotiations and billings forecasting, working hand in hand with your key stakeholders to deliver client KPI’s.
People
- Motivate and empower direct reports to achieve individual, team and organisational goals.
- Conduct fortnightly 1:1s, annual Career Conversations and Performance Reviews with direct reports.
- Liaise with the People Team to resolve any team disputes to ensure a safe and productive team environment.
- Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate that you genuinely care for collective team success.
Growth & Marketing
- Identify, collate and showcase examples of great work from within the team, both internally and externally.
- Build the agency’s reputation by contributing to entries for awards and competitions and by contributing to industry thought leadership.
- Actively contribute to new business development and pitching as needed
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!
We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
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