WPP Media
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom
A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Implementation and Activation Manager
Overview of role
The Implementation & Activation Manager is a critical role, over-seeing activation of client campaigns to ensuring best-in-class delivery for clients consistently, whilst also shaping effective, efficient, creative, and future facing implementation plans and media schedules for clients, to deliver business growth. As a Manager you are responsible for supervising elements of team workload to ensure client demands are met, and ensuring a high level of effective collaboration between team members and key stakeholders. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.
Overview of Implementation & Activation
The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients.
Our Implementation & Activation team are fully embedded within our EssenceMediacom client teams, and accountable to the clients they work on.
The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).
With our collective industry expertise, we navigate the ever-changing media landscape efficiently and effectively, fueling growth for the brands we work with. Our commitment to transparency and accountability drives best-in-class results consistently. Leveraging our exceptional media relationships to keep our finger on the pulse of emerging opportunities.
Role responsibilties
Clients
- Help build on the agency's reputation for outstanding client service.
- Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.
- Cultivate strong, trusted relationships with clients at an intermediate level, as it relates to implementation planning & activation.
- Proactively recommend tactics and opportunities that resolve client challenges and objectives.
Product
- Brings innovation and creativity to the table, leveraging insights from across the market
- Engage with internal product teams including GroupM proprietary product and service teams to ensure you have an understanding about their offerings and relevance to our clients.
- Confident in your knowledge of media planning principles (e.g., scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise proprietary and industry tools to enhance and support planned recommendation.
- Ownership of the media plan, including reconciliation, and the update of plan changes, with detailed updates for internal stakeholders.
- Able to construct and present robust Implementation plans, that are grounded in strategic priorities.
- Oversee the construct and presentation of insightful and progressive post analysis reports.
- Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings.
- Seek to find, communicate, and implement improvements in all aspects of the role.
- When required, a strict adherence to activation commitments that have client contract association.
People
- Provide clear guidance and instruction when teaching & helping others.
- Contribute to great teamwork with a supportive and positive can-do attitude.
- Oversee workflow of direct reports, swiftly escalating issues as they arise.
- Motivate and empower direct reports to achieve individual, team and organisational goals.
- Conduct fortnightly 1:1 check-ins, annual Career Conversations and Annual Performance Reviews with direct reports.
- Liaise with the People Team to resolve any team disputes to ensure a safe and productive team environment.
- Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate that you genuinely care for collective team success.
Growth & Marketing
- Collaborate closely with your manager to identify, collate and showcase examples of great work from within the team, both internally and externally.
- Be a positive face of the agency at industry events, either related to clients’ category or our media partners.
What Makes You Great
- You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.
- Passion for our industry, with relevant technical and people leadership experience. Strong, up to date, media landscape knowledge (confidently able to articulate macro consumer trends and the challenges and opportunities they bring).
- Attention to detail.
- Problem solving mentality.
- Clear communicator, with strong presentation skills.
- Demonstrates well developed negotiation and implementation planning skills.
- Results driven with the ability to identify and clearly articulate what’s working and why.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
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