Marketing

1. Marketing & Content Creation

• Create and manage content across key platforms including Instagram, Facebook, TikTok, and Google Business Profile.

• Film and edit Reels showcasing treatments, skincare tips, client journeys, and behind-the-scenes moments (e.g. TuneFace, facials).

• Develop and maintain a monthly content calendar, working closely with management to align posts with seasonal promotions and clinic goals.

• Write compelling captions, social media posts, and promotional messages that reflect Lapeau Medispa’s voice and branding.

• Capture and edit before & after photos, client testimonials, and short-form video content for digital use.

• Design simple and on-brand visuals using Canva or AI-powered tools for social posts, story templates, and event flyers.

• Update website content as needed, such as adding new treatments, promotions, or blog posts.

• Monitor content performance using platform insights (e.g. Instagram Insights, Meta Business Suite), and prepare regular reports on engagement and reach.

2. Lead Generation & Community Growth

• Actively manage community engagement through relevant Facebook groups, local online forums, and directory listings.

• Post regularly in local groups (e.g. Malvern mums, Melbourne beauty groups) to share offers, before/after transformations, and client testimonials.

• Engage with followers by responding to comments, DMs, and inquiries in a timely and friendly manner to build trust and encourage bookings.

• Promote client acquisition strategies such as referral programs, new client specials, seasonal offers, and treatment memberships.

• Identify and build partnerships with local businesses including bridal boutiques, gyms, hair salons, and wellness studios to cross-promote services.

• Plan and coordinate promotional campaigns on platforms such as Groupon, ClassPass, or other lead-generation platforms in line with clinic goals and branding.

3. Sales & In-Clinic Client Growth

• Proactively follow up on leads from Instagram, Facebook, Google Ads, website inquiries, or SMS campaigns to convert interest into actual bookings.

• Communicate confidently and warmly with potential clients, answering common questions and guiding them toward suitable treatments or promotions.

• Support the consultation process by sharing treatment benefits, explaining how programs work, and preparing clients for their appointments (note: no medical advice is required).

• Upsell and cross-sell in a natural way by recommending skincare products, packages, or service upgrades during check-out or post-treatment conversations.

• Manage rebooking reminders via phone, email, or SMS — especially for clients who need regular treatments (e.g. TuneFace packages, skin boosters).

• Track and report client growth metrics monthly, including:
• Number of new bookings

• Conversion rates (inquiries → consultations → bookings)

• Package sales and rebooking rates

• High-performing campaigns or sales trends

4. Brand & Customer Experience

• Maintain brand consistency across all touchpoints — including social media, website, emails, printed materials, and in-clinic displays — ensuring all communication reflects Lapeau Medispa’s tone, aesthetic, and premium standards.

• Monitor and manage online reviews on Google and Facebook by:
• Prompting happy clients to leave 5-star reviews

• Responding to all reviews politely and professionally

• Highlighting positive reviews on social media or the website to build trust

• Support in-clinic promotions and client experiences by:
• Helping organise special events such as open days, skin analysis weeks, or product launches

• Preparing promotional signage, flyers, or social posts for seasonal offers

• Assisting with décor, gift bags, or refreshments to enhance the customer experience during events

• Ensure a positive, consistent customer journey — from the first Instagram message to the final check-out at reception.

Job Types: Part-time, Casual

Pay: $25.00 – $35.00 per hour

Benefits:

• Employee discount
• Work from home

Experience:

• Marketing: 2 years (Preferred)

Work Authorisation:

• Australia (Preferred)

Work Location: Hybrid remote in Malvern VIC 3144