Marketing Automation Specialist - Contiki
Location: Bondi Junction (Hybrid)
WHO WE ARE
Contiki is the world’s leading youth travel brand for 18-35s. We’re all about making every moment count, from spontaneous adventures to once-in-a-lifetime experiences across the globe. Behind the scenes, we’re a fast-paced, data-savvy team obsessed with connecting the right people to the right trips at the right time. That’s where you come in.
What You’ll Be Doing
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Build and Optimise Journeys
- Design and deploy automated email journeys (welcome flows, booking nudges, win-backs, and more)
- Configure triggers, segments, dynamic content, and decision trees
- Make sure every message is on-brand, timely, and performance-ready
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Test and QA Everything
- Rigorously test journeys from subject lines and links to data logic and merge tags
- Maintain suppression rules and contact governance
- Troubleshoot formatting, data, and integration issues
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Track, Report and Improve
- Monitor key performance metrics: open rates, CTRs, conversions, revenue
- Run A/B tests and iterate based on results
- Share actionable insights with CRM and Brand teams
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Collaborate Across the Crew
- Work closely with content, creative, product, and retention teams
- Ensure consistent messaging across manual sends and automated flows
- Support smooth execution of campaigns from concept to launch
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Keep Our Systems Clean and Smart
- Maintain documentation for naming conventions, workflows, and logic
- Partner with data teams to ensure accurate segmentation and data flow
- Look for ways to streamline, scale, and enhance our automation strategy
What You Bring
- 2-4 years of experience in CRM or marketing automation
- Hands-on experience with tools like Braze, Iterable, Salesforce Marketing Cloud, or HubSpot
- Strong understanding of email marketing best practices, segmentation, and deliverability
- Detail-oriented with a passion for solving problems
- Bonus: familiarity with HTML/CSS (but not essential)
- A love for testing, learning, and making incremental improvements
- A collaborative mindset and a can-do attitude
What Success Looks Like
- Higher open, click-through, and conversion rates across lifecycle journeys
- Fewer manual sends thanks to smart, scalable automation
- Lift in repeat bookings and customer lifetime value
- Zero QA errors and smooth, on-time launches
- Meaningful A/B test results that fuel growth
Why Join Us?
- Career Growth: Opportunity to lead strategic, high-visibility projects and work closely with senior leaders across global functions.
- Wellbeing Support: Access to extensive employee assistance and wellbeing programs for you and your family.
- Travel Discounts: Generous domestic and international travel discounts for you, your family, and friends.
- Learning & Development: Career development and personal growth opportunities.
- Love for Travel Benefit: Annual travel credit of $1850 after your first year to use on any core travel brands.
- Team Engagement: Two team engagement days per year.
- Volunteer Leave: Two days paid leave per year for volunteer opportunities.
- Parental Leave: 12 weeks paid parental leave for eligible employees.
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