Marketing Campaigns Manager (APAC)

We are seeking a Marketing Campaigns Manager (APAC) to join our Melbourne team.
This role is responsible for helping to plan, implement, manage and evaluate Movember’s year-round local income and impact marketing efforts in the APAC region. This is achieved through:

• Performance focus- Drive year-round relevance, reach, engagement, and audience growth against KPIs
• Campaign Management - Plan, brief, project manage and deliver inspiring impact and income marketing campaigns. This includes competently leading integrated local marketing campaigns as well as managing localised integrated global campaigns.
• Year-round integration - Manage integration of owned, earned and paid year-round marketing activity, including briefing and management of local creative and content marketing requirements and creating self-serve assets in Canva as required - working closely with Head of Marketing Campaigns, PR & Comms Manager, Social Media Manager, Content Manager, 1:1 Automation Manager, in-house Creative Studio Team, global Marketing & Communications team, and cross-functional stakeholders across the business.
• Paid Media - Plan and implement paid media campaigns including the local Movember campaign, working closely with key stakeholders including the external media agency. Build and manage the marketing/media partnership portfolio: steward existing and source new media/marketing-led partnerships to help extend the reach of Movember messaging via targeted new audiences.
• Communications & Project Management - Harness strong written and verbal communication skills to develop campaign key messaging; brief compelling storytelling narratives; proactively manage internal marketing communications, and expertly manage marketing projects and a diverse range of stakeholders.
• Partnerships - Work collaboratively with internal partnerships and marketing teams and external commercial, impact, and sporting partners to develop and deliver strategic, integrated marketing partnerships that meet shared objectives and deliver remarkable experiences.
• Fundraising - Work collaboratively with the fundraising team and broader Movember business to bring to provide marketing support and partner on fundraising and community tactics to bring to life - the jewel in our crown - the Movember campaign.
• Brand - Be a local brand champion who guides, inspires, and supports the country teams in your market to advocate for and maintain brand integrity, and produce self-serve assets in Canva.
• Performance & Reporting – Manage local campaign reporting and support global campagin reporting processes and requirements across income and impact projects; including post campaign reporting and tracking YOY performance against KPIs.

For this role, you’ll need:

• 5 years’ experience in contemporary marketing roles; more than two years’ experience working in a busy agency or brand environment.
• Resourceful critical thinker, with strong ability to prioritise and forward plan.
• Creative thinking capabilities; understands how to develop integrated campaigns and consider broader supporter journey.
• A strong understanding of different types of content and the role of content and creative across a spectrum of marketing channels
• Excellent visual, oral and written communication skills, including excellent briefing capabilities.
• Self-starter, highly organized, and detail-oriented
• Can deliver tasks on time and on brief
• Thinks outcomes and objectives first

Desirable:

• Degree in Marketing, Communications, Business or similar
• Demonstrates interest in external landscape and future trends (marketing, tech, market)
• Partnerships marketing experience
• Impact and/or fundraising marketing experience

GOOD CAUSE:
Working for Movember, you’ll help raise millions for men’s health (not for a CEO’s bonus). And all those dollars do a whole lotta good. We’ve funded cancer research. Created lifesaving medicines. And helped make cancer treatments less “one-size-fits-all”, and more specific to each patient’s needs.

We’re even calling for governments worldwide to get it together on men’s health. By meeting directly with policymakers so they change the systems that change men’s health.

GOOD VIBES:
The vibes aren’t just for Fridays – even though we start weekends early nine months of the year. Here, it always feels like something big’s about to happen. Be it an office-wide surprise birthday party (with cake!) or an impromptu all-staff boogie.

Come the hairy season, the energy gets silly. We’re talking celebrity visits. Live stunts on-site for TV and radio. And when we hit a fundraising milestone, the office gong might even go off. And that means one thing: it’s conga time.

GOOD CREW:
Let’s just get this out of the way: big egos need not apply. We’re all about straight-up solid human beings out to do meaningful work. People who’ll help you reach career-best moments. And give you the freedom to get there the best way you see fit.

Hybrid remote working is the norm. And in the office, you can sit where you please. Who knows? On any given day you could even end up desk buddies with the man who started this all.

• Flexible hybrid working from home and our modern Richmond office
• Finish work at 2pm on Fridays (Dec-Aug)
• NFP salary packaging (pay less tax)
• 13 weeks paid parental leave and 5 weeks annual leave
• Fun & collaborative culture with employee social events
• Free Headspace subscription and other wellbeing initiative
• Relaxed dress code

Boy, do we know the feeling of being judged. (Over how we look, and other things that shouldn’t matter.) Being different is how we started. And it’s also helped us raise $1 billion for men’s health. So, we know the power of diverse experiences, skills and perspectives.

And another impressive number is our WGEA gender pay gap: it sits at a big, fat, round 0%. If you’ve got the relevant skills and the right attitude, let nothing stand in your way of firing off your application.

Do you want to DO GOOD?
If so, we’d love to hear from you.

About Movember