About Us
Yogurberry was the first to introduce self-serve frozen yogurt to Australia. With stores across NSW, ACT, and beyond, we deliver premium frozen yogurt made with Australian ingredients, offering customers the freedom to treat themselves without compromise.
As we enter a new phase of growth, we’re focused on delivering structured campaigns, brand collaborations, and a refreshed national voice.
The Role
Reporting directly to the General Manager, you will lead Yogurberry’s brand marketing across corporate and franchise locations nationwide.
You will:
- Develop and manage national and local marketing campaigns
- Lead in-store promotions and seasonal product launches
- Oversee digital strategy and social media content planning
- Facilitate brand partnerships and licensing opportunities
- Work independently while overseeing an internal Design Coordinator to bring your vision to life
About You
We’re looking for an experienced and motivated marketer who:
- Proven experience in customer-facing food retail (e.g. QSR, FMCG, beverages, dessert bars, etc.)
- Experience localising campaigns for local audiences — especially around health, indulgence, and family-centric messaging
- Understanding of Australian seasonal trends and customer behaviour
- Brings strong campaign execution and partnership experience
- Communicates effectively with internal and external stakeholders
- Able to interpret campaign performance data to refine strategy (e.g. ROI from promotions, foot traffic impact)
- Is Sydney-based with full Australian working rights
This is an on-site role at our Silverwater NSW head office. While our culture is primarily in-person, limited hybrid flexibility may be offered to the right candidate.
Free onsite parking is available. Convenient access from Western Sydney and Inner West.
What We Offer
- Up to $85,000 + Super + Allowances
- Autonomy and ownership of brand strategy
- A supportive and collaborative team culture
- Leadership role in a nationally recognised brand
- The chance to shape meaningful campaigns and brand collaborations
How to Apply
If you are ready to take on a leadership role with Yogurberry Australia, apply now through Indeed with your resume and cover letter.
Job Type: Full-time
Pay: $75,000.00 – $85,000.00 per year
Benefits:
- Employee discount
- Salary packaging
- Travel reimbursement
Schedule:
- Monday to Friday
- Weekend availability
Application Question(s):
- Please provide an example of your most recent multi-channel campaign development.
- Please describe your experiences in brand building & positioning.
Education:
- Bachelor Degree (Preferred)
Experience:
- Marketing management: 2 years (Required)
Language:
- English (Required)
Licence/Certification:
- Driver Licence (Preferred)
Work Authorisation:
- Australia (Required)
Work Location: In person
Application Deadline: 01/07/2025
