Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The National Key Account Executive (NKAE) role is primarily responsible for winning new business and expanding Red Bull’s distribution within Lodging (Hotels), Travel, and Bar-Pub segments. An equal key focus of the role will be to implement segment-specific Point of Sale (POS) execution and vertical listing outcomes in new and existing accounts to win new consumers and drive subsequent incremental volume to a profitability target. The NKAE will be responsible for executing global agreements within the Lodging segment and participate in market updates with the global key accounts team.
Job Description
WIN NEW BUSINESS, VOLUME SALES & PROFITABILITY DEVELOPMENT
- Execute global agreements within the Lodging segment and deliver best in class execution
- Win and contract new key account groups from "No Energy" or competitors using the Hunting List System
- Drive Key-3 listing growth in new and existing accounts
- Ensure key accounts meet volume targets and resign all existing key account groups
IN-ACCOUNT BRAND EXECUTION
- Execute segment-specific POS to drive awareness and boost beverage sales, activating Red Bull POS in lodging, travel, and bar-pub segments
- Secure agreements to place Red Bull coolers and digital posters with engaging content, ensuring listing and execution on digital ordering platforms
- Place segment specific POS with occasions messaging including Red Bull and customer owned POS materials
- Drive engagement with venue staff through training, competitions, and staff consumption programs
IN-ACCOUNT BRAND ACTIVATION
- Secure support for Red Bull consumer promotions and marketing initiatives
- Develop and implement bespoke brand activation tailored to the customer's tone of voice where applicable
- Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation
CUSTOMER MANAGEMENT
- Efficiently manage joint marketing funds and variable rebates to agreed levels
- Conduct trading terms negotiations as needed to enhance profitability and business development
- Prepare and deliver rolling 6–12-month joint business plans (JBP’s) to all customers
- Obtain and manage monthly sales data from customers and distributor partners as needed
INTERNAL COLLABORATION
- Conduct internal investment pitches for new business opportunities
- Collaborate with the On Premise Marketing Partner to enhance brand activation outcomes
- Lead internal customer performance reviews with the Finance Partner.
- Keep the Hunting List and Key Account Tracker regularly updated
Qualifications
Minimum 3 years FMCG sales experience (field sales or key accounts experience)
Skilled at diagnosing win-win opportunities and influencing customers to adopt them
Strong knowledge in premium brand execution and activation
Excellent commercial acumen and negotiation experience, paired with a positive and enthusiastic attitude
Action-oriented, ensures tasks are completed and outcomes are achieved
Additional Information
Thank you recruitment agencies, but we will be hiring this role directly.
You warrant that:
- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
- All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
