PR Manager - Alternaleaf

Company Description

Montu is Australia's largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio.

Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape. Our mission is to make alternative healthcare more affordable and accessible for the millions who could benefit.

Montu has been recognised as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%.

Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane. 

Job Description

We are seeking a strategic and hands-on B2C PR Manager to lead the end-to-end development and delivery of our communications strategy for our telehealth clinic, Alternaleaf. This role is responsible for developing and executing the B2C PR strategy in Australia, building media visibility, managing sensitive communications issues, and crafting compelling media-worthy narratives. You’ll work closely with stakeholders across the clinic including doctors, nurses, and operational teams as well as cross-functional partners across the business. This role sits within Montu’s Communications Team and forms part of the wider Corporate Affairs & Patient Advocacy function, alongside government relations, medical affairs, and healthcare practitioner education.

Communications & PR Strategy

• Develop and implement an integrated public relations and communications strategy that supports Alternaleaf’s business goals and reinforces its focus on clinical best practice and patient care.
• Craft core messaging and clinic positioning, aligned with our brand voice and regulatory obligations.
• Prepare and pitch compelling stories to the media to drive awareness and build trust.
• Collaborate with Medical Affairs, Corporate Affairs & Patient Advocacy, Compliance, Marketing, and Product & Tech teams to ensure strategic alignment and messaging accuracy and consistency.
• Manage the Alternaleaf PR budget in line with aligned strategic outcomes.
• Track, analyse, and report on media outcomes and sentiment using appropriate tools and metrics.

Media Relations & Content Execution

• Secure positive earned media coverage by pitching compelling narratives to top-tier national and industry media.
• Build and maintain strong relationships with key journalists, editors, producers, and industry stakeholders.
• Develop high-quality communications assets including:
  • Media releases, media kits, and spokesperson briefs
  • Messaging documents, FAQs, and responses to media enquiries
  • Thought leadership content such as opinion pieces
  • Social media and LinkedIn content
  • Patient and healthcare professional communications and clinic updates
• Manage the day-to-day Alternaleaf press office, including reactive and proactive media engagement.
• Deliver media training for senior executives, medical leaders, and subject matter experts.

Issues Management

• Monitor reputational risks in a fast-paced, highly regulated, and issue-rich environment.
• Support clinic operations by managing communications related to key developments or operational issues.
• This includes regular engagement with key stakeholders in the clinic and developing communications materials such as patient and doctor communications, media statements and other stakeholder materials.

Qualifications

• Extensive experience in B2C PR strategy & execution 
• Experience developing and writing content is a must (media releases, media materials, social content, thought leadership articles and opinion pieces)
• 5+ years of relevant experience in PR in medical, healthcare or adjacent regulated sectors
• Strong organisational and multitasking abilities with experience managing multiple priorities and projects 
• Excellent written and verbal communication skills
• Proficiency developing content for digital and social media platforms 
• Exceptional attention to detail 
• Experience with tools for monitoring and reporting on earned media metrics
• Stay informed about industry trends, competitor offerings, and other innovations

Additional Information

You'll be joining a high-performing, fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture, where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhance your home office with our work from home equipment allowance benefit.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

#LI-NL1

#LI-REMOTE

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.