- Established and Iconic Australian brand
- Generous product allowance & employee discounts
- Opportunity to join us at an exciting time of growth and transformation
About the Job
At R.M.Williams, every boot, belt, and story begins with character. We’re looking for a PR, Sponsorships & Activations Manager to help shape how the brand shows up in the world — through cultural moments, earned media, and meaningful connections with community.
This role is your opportunity to bring R.M.Williams to life beyond traditional channels. You’ll lead the charge on events, sponsorships, and storytelling moments that reinforce our legacy and relevance — from the heartland to the high street. Working closely with our media, retail and content teams, you’ll drive visibility, amplify our voice, and build powerful associations with the people, places and moments that matter.
You’re a natural connector, a savvy communicator, and someone who thrives on crafting experiences that move people. You know how to spot the right partnership, ignite the right conversation, and shape narratives that stick. If you’re ready to help steer one of Australia’s most iconic brands into its next chapter - this role is for you.
Key Responsibilities
As PR, Sponsorships & Activations Manager, you’ll lead the strategic planning and day-to-day delivery of campaigns that raise brand visibility, strengthen community engagement, and bring our story to life across Australia and New Zealand. You’ll manage our earned media presence, agency relationships, and brand activations, ensuring we show up in the right way, in the right places, with the right partners. You’ll also drive our Heartland strategy, executing regional events and partnerships that honour our roots and expand our reach.
Working alongside the Head of Marketing, you’ll manage budgets, campaign timelines, event logistics, and performance reporting, while mentoring junior team members. With a strong eye for cultural relevance and an instinct for storytelling, your work will ensure R.M.Williams remains front of mind and close to heart.
Experience / Technical Requirements
- 7+ years of experience in PR, brand activations, or partnership marketing (agency or in-house)
- Proven success in earned media and influencer engagement, with strong media and tastemaker relationships across ANZ
- Demonstrated ability to lead brand activations, sponsorships, and events — from concept to execution
- High-level project management skills, including use of tools like Monday.com, Trello or Asana
- Strong commercial awareness and confident in budget management
- Excellent written and verbal communication skills, with a knack for building brand advocacy
- A deep understanding of the cultural and media landscape across Australia and New Zealand
- Be part of an iconic Australian brand with global ambitions and strong values
- Generous product allowance and 40% employee discount
- Annual bonus scheme
- Flexible working arrangements
- Paid parental and volunteer leave
- Long-term career development opportunities
- Exclusive private health partnership
Since 1932, R.M.Williams has been crafting hardwearing, timeless products built to go the distance — from the red dirt of the outback to the city streets of the world. Our boots, belts and apparel are handmade with pride in our Adelaide workshop and worn by those with an enduring sense of character. Today, we’re building on that legacy to shape a globally admired lifestyle brand with a distinctly Australian spirit.
R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.
If you’re passionate about storytelling, culture and craft — we’d love to hear from you.
Ready to take the next step? Apply now with your resume.
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