Product Manager - Access Control, Intrusion & Alarms
The Product Manager is the driving force behind the success of Wesco Anixter's Access Control, Intrusion and Alarm product portfolios. This role entails overseeing the entire product lifecycle, from strategic planning to tactical execution. Their core mission is to build and cultivate a high-performing product portfolio that consistently delivers growth and profitability.
This role demands clear communication of the product vision and strategy across the organization, and the ability to collaborate effectively with cross-functional teams to bring that vision to life. The Product Manager takes a comprehensive approach to decision-making, weighing factors like financial impact, internal and external stakeholder dynamics, market trends, and technical feasibility to ensure strategic and informed choices.
Key Responsibilities:
Product Portfolio Management
- Strategically manage the assigned product portfolio (Access Control, Intercoms, Intrusion etc.)
- Propose strategies to expand and enhance the portfolio, including identifying focus products and addressing gaps
- Collaborate with stakeholders to define and communicate a clear product roadmap
- Determine the strategic direction of products/brands, including marketing needs
- Analyse, report, and communicate portfolio performance to relevant stakeholders
- Initiate and collaborate on ideas for product bundles, events, and promotions
- Prioritise products within the portfolio
- Address concerns related to managed brands (e.g., no distributor, pricing issues, aging technology)
- Challenge the status quo and seek ways to improve processes and drive process improvements and innovation
- Proactively manage all aspects of product compliance and pricing
Supplier & Sales Collaboration
- Cultivate strong relationships with key suppliers
- Negotiate with suppliers to establish sales targets, rebates, and marketing funds
- Monitor supplier sales performance against targets
- Develop and execute plans to achieve rebate incentives and utilise marketing funds
- Organize and conduct product training for sales teams
- Work with suppliers to ensure timely and accurate product information in ERP and website systems
- Maintain regular meeting cadence with suppliers
- Engage with the sales team and customers, especially locally, to understand customer and market needs
Internal & External Communication
- Provide input to the Marketing Communications plan, including content for various channels
- Consider in-branch representation for managed brands
- Actively engage with the portfolio online (e.g., LinkedIn)
- Regularly update Teams with supplier information and contribute to Tune In Calls
- Create internal resources like integration guides and product positioning documents
- Collaborate on internal and external product release communications
- Collaborate with wider Wesco Anixter teams on shared brands for alignment and efficiency
Market & Product Analysis
- Conduct market, portfolio, and price reviews and share insights
- Assist with developing and executing business cases for new products
- Collaborate with the inventory team to source new SKUs and optimize inventory levels
Team Management & Leadership
- Provide guidance, mentorship, and support to team members to foster their professional growth and development.
- Establish clear objectives and performance expectations for the team, ensuring alignment with the overall product strategy
- Encourage open communication, knowledge sharing, and creative problem-solving within the team
Qualifications:
- Bachelor’s Degree required.
- 3 years required, 5 years preferred of product and marketing experience.
- Best practices for creating awareness, generating demand, and driving sales.
- Understanding of product lifecycle from entry to exit.
- Knowledge of product portfolios with various strategic priorities (e.g. sales growth, margin growth, inventory optimisation, etc.).
- Able to clearly communicate complex technical issues through marketing materials.
- Able to effectively present information via verbal and written presentations to all levels of the organization.
- Comfortable with ambiguity, strive for continuous improvement and recognise opportunities to benefit department and broader organization.
- Training enterprise and inside sales teams.
- Able to prioritise and multi-task.
- Strong computer skills including Microsoft Office.
- Strong written and verbal communication skills.
Wesco Anixter
Wesco Anixter (previously CSD) is your trusted partner for Security, Data and Communications solutions.
We operate security branches across twelve locations in Australia and New Zealand, featuring showrooms, trade counters, and warehouses. We are committed to combining the scale and resources of a global company with deep local expertise to deliver exceptional service.
Globally, Wesco Anixter is the international go-to-market brand of Wesco International, a leading provider of B2B distribution, logistics services and supply chain solutions.
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