Regional Marketing Manager

Company Description

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Job Description

Minor Hotels Australasia is seeking a highly experienced Regional Marketing Manager to join our dynamic and well-established Marketing team. This role is ideal for a strategic, commercially minded marketer who thrives in fast-paced environments and has a proven track record of delivering impactful campaigns at a regional or multi-property level.

This is an exciting opportunity to work across a diverse portfolio of premium properties, contributing to high-level strategic marketing initiatives that drive performance, enhance brand visibility, and elevate guest engagement.

As a key member of Minor Hotels’ central marketing function in Australasia, you’ll lead the development and execution of results-driven marketing strategies across multiple destinations. Your deep industry knowledge, leadership capabilities, and data-informed approach will be critical in shaping our brand presence in the region.

Key Responsibilities Include: 

• Develop and execute tailored local marketing plans for each property within your portfolio to drive web sessions, achieve monthly revenue targets, and deliver a strong return on investment across Australia and New Zealand
• Enhance the visibility and reputation of the properties and brand at a local level through strategic marketing initiatives
• Lead all local area marketing activities for the portfolio, including public relations, social media, advertising, and both brand and tactical campaigns
• Create compelling content and marketing assets aligned with brand guidelines for use across digital and traditional media channels
• Cultivate and leverage partnerships with external brands and tourism bodies to amplify marketing reach and engagement
• Support the implementation of integrated promotional and seasonal campaigns across Australia and New Zealand through owned, earned, and paid media channels
• Collaborate closely with internal stakeholders to ensure marketing strategies align with local market needs and broader business priorities
• Regularly report on marketing performance, providing insights and updates on local campaigns, initiatives, and outcomes

Qualifications

You will require the following Qualifications, skills and experience:

• A relevant degree in Marketing, Communications or Advertising
• At least 4 years’ experience in a national Local Area Marketing Manager role  
• Experience working with a national network of stakeholders (e.g. franchisee, properties, stores)
• Experience in managing and delivering successful marketing campaigns that achieve strategic goals, ROI and revenue targets
• Attention to detail, with the ability to edit for grammar and style in line with current business copywriting standards
• Excellent time management and prioritisation skills with the versatility and adaptability to work simultaneously on a variety of projects
• Familiarity with current social media platforms and evolving trends

Additional Information

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Competitive Compensation: A highly competitive, negotiable remuneration package tailored to your experience and expertise.
• Career Development: Comprehensive professional induction and ongoing training to fuel your career progression, plus potential financial support for education aligned with Minor Hotels’ business needs (eligibility applies).
• Exclusive Discounts:
  • 50% off accommodation at all Minor Hotels brands across Australasia, with a 20% discount for friends and family.
  • Discounts on international accommodation, food and beverage outlets worldwide.
  • Savings and cashback at over 400 popular retailers in Australia and New Zealand
  • Discounts on entertainment and experiences.
  • NIB insurance discounts for added financial security.
• Leave Benefits: Generous paid leave, including parental leave and birthday leave.
• Wellbeing and Support:
  • Access to Uprise Employee Assistance Program (EAP) and tailored wellness programs.
  • Exclusive benefits at Elysia Wellness Retreat, including accommodation, dining, wellness activities, spa treatments, and one-on-one wellness consultations.

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.