About Pace
At Pace Farm, we’re proud of our strong family values that have guided us since the 1970s. From humble beginnings, we've grown into one of Australia’s largest egg producers, delivering the freshest, tastiest eggs nationwide. Our vision is simple yet powerful: Eggs for Everyone - ensuring that all Australians have access to nutritious, high-quality eggs every day. As the leading supplier of farm-fresh eggs and egg products, our mission is to continue setting the standard in the industry by valuing our people and equipping them with the skills to deliver top-quality products and service. With egg-citing growth and expansion on the horizon, now’s a great time to join us and be part of our continued success!
About the role
This newly created, senior leadership role is your opportunity to shape the future of sales at Pace Farm. Overseeing a national team and reporting to the Sales & Marketing Director, you’ll lead our commercial strategy across all major egg and liquid product categories. From managing key customer relationships with major retailers and distributors to identifying new business opportunities and refining our channel focus, this role is both hands-on and highly strategic. You'll play a pivotal role in driving revenue, mentoring a high-performing team, and helping us navigate our next phase of growth, all from our Norwest office, just a short walk from the metro.
What you’ll do
- Develop and execute strategic sales plans to achieve volume, revenue and profitability across all egg and liquid categories
- Monitor market trends, competitor activity and customer needs and adjust sales strategies accordingly
- Lead contract negotiations and pricing strategies to maximise margin and maintain competitiveness
- Build and maintain strong relationships with key accounts, including major retailers, distributors, food manufacturers and other non-retail customers
- Ensure the team are managing customers in accordance with our sales strategy and be the escalation point for complaints
- Identify and pursue new business opportunities in existing and potential developing markets
- Collaborate with marketing to develop tailored solutions, promotions and value proposition
- Lead and mentor account/sales managers and BDM’s, setting KPI’s and managing performance
- Foster a high-performance sales culture through coaching, mentoring, accountability and clear expectations
- Work with the quality team on regulatory compliance matters
About You
Ready to lead from the front and shape what’s next? You’re a natural leader with a proven track record in FMCG or a product-based business, someone who’s risen through the ranks by building high-performing national teams and delivering results across complex, high-value customer portfolios. You thrive in competitive markets, balancing strategy, relationships, and commercial insight to drive sustained growth. This is your chance to take ownership of a critical national sales function, influence the future direction of the business, and make your mark. If you’re ready to step up and lead with impact, apply now and make this role your own at Pace Farm.
What We’re Looking For
- Minimum 10 years’ experience in FMCG, ideally in food, agribusiness, or commodities
- Tertiary qualification in commerce or related disciplines desirable
- Food industry experience strongly desired
- Proven track record in key account management and business development
- Strong commercial acumen and negotiation skills
- Proven ability to lead, inspire, and grow high-performing teams.
- Ability to work under pressure and manage competing priorities
- Strong sales processes and disciplines
- Ability to influence stakeholders
Why Join Pace Farm?
- A collaborative and inclusive work environment that fosters teamwork and growth.
- Access to ongoing learning and development opportunities to support your professional growth.
- Enjoy regular free products and exclusive discounts on gym memberships and hotels.
- Complimentary flu vaccinations to support your well-being.
- One flexible work-from-home day.
To find out more about us, visit https://www.pacefarm.com
Interested?
To apply for this exciting opportunity, please hit apply now and submit your resume, we look forward to reviewing your application.
Pace Farm acknowledges the Aboriginal and Torres Strait Islander peoples as First Peoples of Australia. We are committed to creating an inclusive environment where all individuals, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age background, feel valued and respected. All qualified applicants are encouraged to apply.
