Search Engine Marketing (SEM) Analyst

Company Description

About Us

Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.

Job Description

• Join Our High-Profile Team as an SEM Analyst – Drive Growth for Qantas Airlines
• Permanent opportunity based at the Mascot Corporate Campus

Take an opportunity to grow and diversify your career with an iconic Australian brand. This is a permanent opportunity based at our Mascot Corporate Campus, where you'll be part of a team directly impacting the next wave of growth for Qantas Airlines.

Qantas Loyalty is one of the world’s leading Loyalty programs with over 13 million members and a history of launching exciting new ventures that make a difference to our members such as Qantas Wine, Qantas Money and Qantas Insurance.

The Search Engine Marketing (SEM) Analyst plays an important role in the overall media strategy for Qantas Airlines. You will be responsible for the development, creation, execution and optimisation of the Paid Search campaigns across Google & Microsoft, directly contributing to the success of our Qantas Airlines accounts.

Reporting to the SEM Lead, the SEM Analyst is responsible for the day-to-day performance and optimisation of crucial search campaigns for Qantas Airlines. You will operate as part of a larger, innovative team, with interactions with key stakeholders across various aspects of the Airline & Loyalty business.

You’ll bring:

• At least 3-4 years of dedicated Search Engine Marketing experience, encompassing both strategy and technical optimisation of high-volume SEM accounts.
• Crucial hands-on experience with platforms like Google Ads, Microsoft Ads, and particularly bid management tools such as SA360 or similar products.
• A 2-3 year track record of complete accountability for client management within your search-related marketing experience.
• Experience working with complex product feeds, web analytics, and floodlight custom variables is preferred.
• Experience with SA360 Inventory Templates is highly regarded but not a necessity.
• Proficiency in Microsoft Excel and data visualisation tools like Looker Studio or Tableau.
• Both internal and external stakeholder management skills, founded on the ability to build long-term and valuable relationships.
• A sound understanding of the digital advertising space, with experience in a relevant role.
• Proven experience in the understanding of technologies associated with targeted digital advertising, online measurement and ad operations.
• Strong analytical skills and demonstrated aptitude for campaign reporting and insights.
• Strong numerical skills & a high degree of competency in understanding & calculating metrics.
• The ability to manage client campaigns and rapidly learn and adjust to new concepts, technologies and capabilities.
• Strong communication skills, with an ability to manage stakeholders of varying levels and experience through complex processes and engagements

Why Qantas?

If you’re successful in your application, you’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and additional purchased leave options.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging for everything from motor vehicles to electronic devices.
• We’ll support your wellbeing: Whether its learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application. We will then work with you to identify the best way to assist you through the recruitment process. Your personal information will be kept confidential in compliance with relevant privacy legislation.

Be a part of something special and play your part in the Qantas story – get in touch today!

Applications close: 20 June 2025