Shopper Activation Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to:

Location:

Work Location:

What you will do

(Note: This is a 6 months contract)

You will be partner with all the key stake holders to drive strategic thinking/executional best practice across shopper messaging, point of sale (physical and digital) as well as shopper marketing programs designed to drive further brand loyalty and have a direct impact of sales in store.

Key Responsibilities

Develop and Execute the Personal Care Shopper Strategy and instore Execution Plan

• Execute the Personal Care Shopper Strategy for growth planning by channel, ensuring the plans adhere to Brand Playbooks
• and deliver to the principle of SOBG
• Develop with Strategic Shopper Activation Manager, Sales, Marketing & retailers , the Personal Care Portfolio and Retailer
• specific shopper engagement opportunities through understanding of shopper missions & profiles
• Aid development of the shopper elements of Personal Care IMC briefs.
• Identify opportunities for competitive advantage and/or areas of risk for our Personal Care brands through rigorous
• monitoring and assessment at all shopper touch-points. As well as assessing the activities of our competitors.
• Execute Personal Care Brand visibility at HCP Conferences and Retailer Events
• Timely production of all Personal Care brand assets including retailer online, catalogues, POS, permanent stands and
• retailer merchandising units
• Work to KPI’s for shopper engagement programs & Track performance/ROI in partnership with CBI
• Work within the fixed marketing budget and ensure that monthly tracking and reporting for Personal Care is completed
• timely

What we are looking for

Required Qualifications

• Bachelor Business and Marketing preferable
• Relevant experience (2+ years) in Shopper Marketing, Commercial and/or Brand Management in FMCG/CPG industries.
• Experience in activations and shopper campaigns within Key Accounts
• Previous experience on managing projects as well as experience working with creative agencies and / or production agencies
• Detailed understanding of consumer, shopper and customer needs/dynamics
• Previous experience managing budgets and relevant monthly processes

What’s in it for you

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.